<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
According to media psychologist Job Robo, companies are no longer "poo-pooing" humor thanks to the "Simpsonification" of society.
Ever wonder if your market is limiting how big your business can really grow? Around 2011, my company My Maid Service was experiencing very rapid growth, and I found myself wondering just how large could this thing become. With a young family, I did not want to leave the city, so I wanted to know [...]
If you’ve been wondering if your marketing is really working, start by measuring what you’re doing now – and make better choices for your next marketing campaign.Cleaning business owners invest in their companies in many different ways; from equipment to training, we make decisions on how to spend limited capital to create the most value. [...]
Cleaning business education events are great, but only if you actually do something with what you’ve learned. It was a unique experience – so different than any other educational event I’ve ever participated in – much less hosted! That’s really saying something because I have been to some excellent events! I’m remembering many of the [...]
Getting in front of the right kind of leads – or any new leads at all – is more and more difficult in the modern, digital and hyper-connected world.Marketing has made another huge shift as consumers are often using mobile devices as the first place they search for a service in their home. Gone are [...]
Improving your business is not a once-and-done thing, but requires constant progress checks and re-adjustments.In Part 1 of our series, we analyzed the profitability challenge my business was facing at the start of 2014. In Part 2, we looked at the structural and cultural changes implemented to address the challenge and make our business financially [...]
As an industry, we are, and always will be, remembered not for 99% of things we got right, but for the 1% of things we got wrong.At first glance the answer to this question “What business are we really in?” may seem so obvious that it is barely worth addressing, but first glances can often [...]
Popular VMS publishes 2014 Key Performance Indicators of success.
If you aren’t including customer service training – even professional reading – for your staff, you may be losing more business than you’re gaining. Often the focus of training is on getting different areas of the house or office cleaned in a specific way, with specific products, to meet a specific time allotment – all [...]
There are actually several good reasons why consumers and property managers should have their carpets cleaned during the winter months.Fort Worth, TX - Most consumers and property managers postpone carpet cleaning from about December through March, and even as late as April in many parts of the country. The reasoning: with the ice and snow, [...]
