Getting in front of the right kind of leads – or any new leads at all – is more and more difficult in the modern, digital and hyper-connected world.
Marketing has made another huge shift as consumers are often using mobile devices as the first place they search for a service in their home. Gone are the days when we could run even a small advertisement in the phone directory and then just sit back and take orders. Even when these trusted sources made the move to digital, consumers didn’t follow them.
We even see this happening with our websites, and we know we have to have one to have any chance of being found by the majority of our target customers. But now we have to make sure that our websites look great on a computer AND on a tablet AND on that tiny screen on a mobile phone. That really changes how you look at design for your website, right?
And then there’s the scary back end of your website where all of the mysterious Search Engine Optimization (SEO) begins. Did you know that when a customer asks Siri for help finding a cleaning service on their iPhone that Siri isn’t only using Google? Where does Siri pull her information from and are you listed?
Even once a consumer finds your company, you now are faced with the challenge of convincing the consumer that he/she can trust you – and do so using the minimum number of words and space used so that your message is clear and concise and can be easily read and accepted without scrolling on a smart phone.
And then when you think the hard part of competing for clients in a highly digital and mobile world is done, you need to be sure you have a plan of how we will interact with your consumers as they form online communities which could propel or crush your reputation.
All of this change is scary, but you know it’s essential to moving your business forward and it is also an opportunity to leap ahead of the competition. And that’s why Cleaning Business Builders is convening top marketing, advertising and public relations experts who stake their reputations on the brands they represent: Procter & Gamble, Iams and Mars, to name just a few.
Join fellow cleaning business owners in Cincinnati, OH the weekend of March 13-15 to find out how modern and digital marketing can get your business “there” more effectively:
- Fight smarter, not harder for the prospects and leads good for your business
- Spend less money for a BIGGER marketing ROI
- Make your branding and public relations work double-time for you
- See how the right tools help you make smarter marketing choices faster
- Synergize your digital marketing so that value is greater than the sum of the parts
- AND MORE!
As with all of CBBs conferences, plan to enjoy an amazing collection of resources – both printed and digital – as well as a recommended action plan to implement when you get back to your business.
Check out the schedule, speakers, and conference hotel at cleaningbusinessbuilders.com.
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Blue Skies Services and Castle Keepers.