<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Americans Love Gift Cards

(Article sponsored by The Gift of Clean) Americans love gift cards!  According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year.   The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone.   The National Retail Federation [...]

Who and what should dictate cleaning product pricing?

How to avoid a never-ending price war with your competitors The price of your products is a fundamental element of your sales and marketing strategies. Competition is continually fierce in the cleaning industry and the costs of your goods – relative to those of your competitors – can often make or break a sale. [...]

By |2018-08-12T13:52:58-05:00April 12th, 2017|Measuring Success / KPIs, Operations, Sales and Marketing|

Checklist for success

5 ways to gauge how effectively you’re managing your cleaning business There are literally thousands of successful janitorial companies.  But not everyone has a successful business. Many people struggle on a day-to-day basis, and there are business owners who think their business is doing great but don’t realize they are treading water at best. [...]

Taking your Facebook advertising to the next level with Ad Manager

Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where they [...]

By |2017-04-05T18:15:46-05:00April 5th, 2017|Sales and Marketing, Technology|

NC company offers gravesite cleaning

Heaven’s Maid finds niche market and performs monumental tasksGreensboro, NC -  When Sabah Ammouri found his grandparents' graves in a state of neglect, he envisioned a service that would allow people to book landscaping, cleaning, and flower delivery for their loved ones grave sites. So he and his friend Michael Goliszek founded Heaven's Maid. Although [...]

Angie’s List brings the hammer down on non-advertisers

Additional changes to angieslist.com will fundamentally alter your relationship with the company. - by Derek ChristianAngie's List continues to make very large changes as they move to more of an advertiser supported model. We have included the text of an email (below) that was sent to us by a reader. Other readers have reported similar statements [...]

By |2016-08-02T19:32:47-05:00August 2nd, 2016|Sales and Marketing, Technology|
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