<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

The Digital Consumer: How Residential Cleaners Can Reach Them

Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus one of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, [...]

5 Helpful Online Marketing Tips for Cleaning Business Owners

There are nearly 9,000 cleaning companies in the United States. If you are the owner of one of these cleaning companies, finding a way to create a competitive edge is crucial. Creating an online presence for your business is imperative when trying to appeal to modern consumers. The first step in building an online [...]

By |2019-10-12T17:54:43-05:00August 5th, 2019|Articles, Latest Articles, Sales and Marketing|

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Americans Love Gift Cards

(Article sponsored by The Gift of Clean) Americans love gift cards!  According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year.   The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone.   The National Retail Federation [...]

Who and what should dictate cleaning product pricing?

How to avoid a never-ending price war with your competitors The price of your products is a fundamental element of your sales and marketing strategies. Competition is continually fierce in the cleaning industry and the costs of your goods – relative to those of your competitors – can often make or break a sale. [...]

By |2018-08-12T13:52:58-05:00April 12th, 2017|Measuring Success / KPIs, Operations, Sales and Marketing|

Checklist for success

5 ways to gauge how effectively you’re managing your cleaning business There are literally thousands of successful janitorial companies.  But not everyone has a successful business. Many people struggle on a day-to-day basis, and there are business owners who think their business is doing great but don’t realize they are treading water at best. [...]

Taking your Facebook advertising to the next level with Ad Manager

Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where they [...]

By |2017-04-05T18:15:46-05:00April 5th, 2017|Sales and Marketing, Technology|
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