<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

How to Promote a Cleaning Business Through Social Media

With the advent of social media, marketing, and promotion of products and services has taken a more straightforward and exciting turn. With the millions of users on different social media platforms, marketing your cleaning business online should be effortless, fun, and fulfilling. It is vital to know the right platform to use. When and what [...]

By |2020-01-22T12:10:55-05:00January 22nd, 2020|Articles, Latest Articles, Sales and Marketing, Website Strategies|

Learn How One Cleaning Business Owner Sold Tens of Thousands of Dollars of Holiday Gift Cards

Matt Ricketts of Better Life Maids sells $30,000 and more in gift cards every Christmas season. In this webinar he explains how he does it.

By |2019-11-29T23:28:53-05:00November 29th, 2019|Latest Articles, Sales and Marketing|

The Digital Consumer: How Residential Cleaners Can Reach Them

Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus one of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, [...]

5 Helpful Online Marketing Tips for Cleaning Business Owners

There are nearly 9,000 cleaning companies in the United States. If you are the owner of one of these cleaning companies, finding a way to create a competitive edge is crucial. Creating an online presence for your business is imperative when trying to appeal to modern consumers. The first step in building an online [...]

By |2019-10-12T17:54:43-05:00August 5th, 2019|Articles, Latest Articles, Sales and Marketing|

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Americans Love Gift Cards

(Article sponsored by The Gift of Clean) Americans love gift cards!  According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year.   The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone.   The National Retail Federation [...]

Who and what should dictate cleaning product pricing?

How to avoid a never-ending price war with your competitors The price of your products is a fundamental element of your sales and marketing strategies. Competition is continually fierce in the cleaning industry and the costs of your goods – relative to those of your competitors – can often make or break a sale. [...]

By |2018-08-12T13:52:58-05:00April 12th, 2017|Measuring Success / KPIs, Operations, Sales and Marketing|
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