Articles by: Liz Trotter

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington. She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise: Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993 Real Estate: Built a portfolio of over 80 rental properties Industry Expertise: 30+ years in the cleaning industry and beyond Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.

Elevate Your Cleaning Business: Strategic Leadership – It Doesn’t Happen by Accident!

“Strategic Leadership – It Doesn’t Happen by Accident”: This won’t be your typical business lecture; it’s going to be an engaging and interactive experience designed to help you lead your cleaning company to new heights.

Annual Conventions | ISSA | ISSA Residential (ARCSI) Association News | Leadership | Operations

Josh Latimer on Courage, The Four Levels of Value, and Marketing Your Business

Josh Latimer recently joined Liz Trotter and her guest host Olu Auguste on Smart Business moves to share some Marketing tips, talk about the importance of having courage, and share his thoughts on the four levels of value.

Sales and Marketing | Smart Business Moves | Technology

How to Hire and Retain Great Employees with Tips from Mel Kleiman

In the cleaning industry, you need to inspire confidence in your customers that the cleaners you send to their homes will be trustworthy and hardworking.

Customer Service | Smart Business Moves

Training Your Cleaning Professionals

This episode of Smart Business Moves brings on Sharon Tinberg to talk about her methods of training cleaning professionals.

Employee Training | Smart Business Moves

Thriving During Times of Trouble: ISSA Show 2020

Liz Trotter’s talk can be summarized by the quote she gave at the very beginning of her presentation. It comes from Vinod Khosla who said, “Any problem is an opportunity. The bigger the problem, the bigger the opportunity.”

How To Run A Cleaning Business Remotely

This week on Smart Business Moves Chris Schwab joins Tom and Liz to bring his expertise in running a business remotely.

Leadership | Operations | Smart Business Moves

Tell It Like It Is Tuesday With Mark Baker

Mark Baker, Founder, and CEO of Motivated Maids comes on to Smart Business Moves to speak his mind about the industry. In this great episode, Mark and Liz get into it about turnover rates of the industry, outsourcing. and more. […]

Customer Service | Finance | Measuring Success / KPIs | Smart Business Moves | Staff Management

Automating Your Cleaning Business

Royce Ard joins Smart Business Moves to bring his perspective on automating cleaning companies from years of experience in various fields.

Operations | Smart Business Moves

ISSA Online Convention is Different, but Still Great

ISSA Residential board member Karina Neff goes into detail about the specifics of the ISSA 2020 Convention, including the schedule of events and a few names of those who are giving presentations.

Annual Conventions | ISSA | ISSA Residential (ARCSI) Association News | Smart Business Moves