Articles by:  Liz Trotter

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington.  She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise: Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993 Real Estate: Built a portfolio of over 80 rental properties Industry Expertise: 30+ years in the cleaning industry and beyond Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.
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Elevate Your Cleaning Business: Strategic Leadership – It Doesn’t Happen by Accident!

Greetings to all the visionary owners and managers of cleaning companies! Today, I am thrilled to share with you the incredible value of joining me for a presentation on the topic of “Strategic Leadership - It Doesn't Happen by Accident." […]

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Book Review: Leadership and Self-Deception

Liz Trotter on getting out of the box To watch Liz Trotter's review of Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute click the play button below. About Leadership and Self-Deception Since its original publication in […]

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Case Study: Cluster Booking

Liz Trotter's one-on-one coaching session with Charmin and Mike Henderson explores how to handle clients and scheduling to minimize drive time. Cleaning Business Today's series of Case Studies continues with a discussion about how to most efficiently design your schedule. […]

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Stop trying to find employees, start attracting them

Liz Trotter on how to improve your recruiting at the 2017 ISSA/INTERCLEAN Trade Show and Convention The 2017 ISSA convention is right around the corner and before long we will all be neck deep in new ideas, fresh conversations, and […]

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Employee Life Cycle part 4 – The invitation to interview

The big secret to eliminating no-shows to interviews Okay, so now we have a list of people who have passed the first line of screening, the online form. Now we want to get them to an interview. At this point […]

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Employee Life Cycle part 3 – Screening Applicants

Keep this stage of the recruiting process quick and easy for both the applicant and the employer.OK so you took my advice in the last two columns and you made it easy to apply, used all the strategies from the […]

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How to make all customer types happy

By figuring out what basic behavioral type you are dealing with, you can tailor your behavior and message. Editors note: On October 27, 2016, Derek Christian and Liz Trotter gave a presentation for ISSA called Making All Customer Types Happy. […]

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Merging with ISSA – FINALLY!!

How my years in an orphanage now drive my enthusiasm for the future of our ARCSI family - by Liz TrotterI can’t believe it’s happening. First I’m excited they want us and all the opportunities, then I’m worried it will […]

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Have you ever heard of a TAT apology?

Check out how we turned this very upset client into a referral machine. WHAT!?! Your Clients aren’t thrilled with the cleaning they receive 100% of the time? Well join the club! Unfortunately it’s part of doing business, and for many […]

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Customer types and how to make them all happy

It’s hard to believe that the convention is less than 2 months away. I’ve been going to the convention since ARCSI first began – it must be at least a decade now! For the past few years I’ve contemplated whether […]

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