Articles by:  Liz Trotter

With more than three decades of business experience, Liz brings unmatched expertise: Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993 Real Estate: Built a portfolio of over 80 rental properties Industry Expertise: 30+ years in the cleaning industry and beyond Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.
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Elevate Your Cleaning Business: Strategic Leadership – It Doesn’t Happen by Accident!

Greetings to all the visionary owners and managers of cleaning companies! Today, I am thrilled to share with you the incredible value of joining me for a presentation on the topic of “Strategic Leadership - It Doesn't Happen by Accident." […]

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Book Review: Leadership and Self-Deception

Liz Trotter on getting out of the box To watch Liz Trotter's review of Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute click the play button below. About Leadership and Self-Deception Since its original publication in […]

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Stop trying to find employees, start attracting them

Liz Trotter on how to improve your recruiting at the 2017 ISSA/INTERCLEAN Trade Show and Convention The 2017 ISSA convention is right around the corner and before long we will all be neck deep in new ideas, fresh conversations, and […]

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Employee Life Cycle part 4 – The invitation to interview

The big secret to eliminating no-shows to interviews Okay, so now we have a list of people who have passed the first line of screening, the online form. Now we want to get them to an interview. At this point […]

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Employee Life Cycle part 3 – Screening Applicants

Keep this stage of the recruiting process quick and easy for both the applicant and the employer.OK so you took my advice in the last two columns and you made it easy to apply, used all the strategies from the […]

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How to make all customer types happy

By figuring out what basic behavioral type you are dealing with, you can tailor your behavior and message. Editors note: On October 27, 2016, Derek Christian and Liz Trotter gave a presentation for ISSA called Making All Customer Types Happy. […]

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Merging with ISSA – FINALLY!!

How my years in an orphanage now drive my enthusiasm for the future of our ARCSI family - by Liz TrotterI can’t believe it’s happening. First I’m excited they want us and all the opportunities, then I’m worried it will […]

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2 ways to raise your rates

Raising prices can seem like it will cost you clients, but it can be the secret to growing your business. Last week I wrote about why you need to raise your prices due to the shortage of labor. This generated […]

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Raise your rates now!

It goes back to a fundamental rule of economics, the law of supply and demand. As we move into the busy fall season here, we are having to book clients two and three weeks out. Part of this is due […]

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Have you ever heard of a TAT apology?

Check out how we turned this very upset client into a referral machine. WHAT!?! Your Clients aren’t thrilled with the cleaning they receive 100% of the time? Well join the club! Unfortunately it’s part of doing business, and for many […]

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