Part 1: Green Cleaning – It’s Your Business

Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Part 3: Green Cleaning – Engaging Employees

Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]

Part 4 – Green Cleaning Service Delivery

At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]

Seven characteristics of successful consultative selling

Distributors need good schmoozing skills Tuscaloosa, AL - One of the most effective sales techniques available to distributors is consultative selling.   Consultative selling is a problem-solving approach to selling products and services. However, the first step in the process is moving from being an outsider, just selling products, to becoming a trusted adviser and [...]

By |2018-08-12T11:24:59-05:00June 18th, 2018|Start Your Cleaning Business|

How to go from grilling to engaging the customer

To make sure the consultative process works, here are some pitfalls distributors should avoid. Tuscaloosa, AL - Consultative selling is one of the most powerful selling techniques jansan distributors and account reps have available to market their products and services. According to Michael Wilson, vice president of marketing for AFFLINK, developer of the [...]

By |2018-08-12T12:45:51-05:00May 10th, 2018|Customer Service, Start Your Cleaning Business|

Michigan based cleaning company jump starts their business in 2018

Julie Vincent and Katie Postema of Coastal Clean on the challenges and adventure that are Foundations of Success Julie Vincent and Katie Postema of Coastal Clean in SW Michigan are among 17 cleaning business owners attending Foundations Jump Start this week in Charleston, SC. This yearly event is presented by Tom Stewart, Derek Christian, and [...]

By |2018-08-12T12:42:04-05:00February 21st, 2018|Start Your Cleaning Business|

5 interview questions and tips you probably aren’t using and should

Some out of the box questions for job applicants - by Nancy Friedman Sometimes companies hire people because they’re breathing. We all get desperate. And it’s not fair to anyone – the prospective employee, the current employee, the employer, the entire company and eventually the customer. If you interview applicants, you know, of course, [...]

By |2018-08-12T12:42:49-05:00February 12th, 2018|Start Your Cleaning Business|
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