NO, it can’t. Why? The definition of “clean” as it relates to your home is “the absence of unwanted matter”1. If there is a desirable benefit to dirt or soil, then it is not “unwanted”. “Unwanted matter” is empty pizza boxes, soda cans and bottles. You get the idea. There is no sound argument for [...]
You go to all the conferences and are in all the right social groups. But have you forgotten how to take advice…?
The Gift of Clean, LLC(R) is proud to announce that Maid Brigade, Inc. has become part of the Gift of Clean(R) network. Maid Brigade, Inc. is one of the largest residential cleaning companies in the United States and Canada with more than 420 franchise service areas. The Gift of Clean(R) is the first and only universal gift card for use by the residential cleaning industry from coast to coast.
When we think about the amount of contaminants inside a home it is little wonder that asthma and allergies are on the rise. There is regular, tracked-in dirt. But there are also microscopic contaminants that make their way indoors on the bottom of our shoes as residues and particulates too small to see with the naked eye. While cleaning businesses can't stop these unwanted guests from entering, we can add value to families that need help keeping this problem contained.
60% of participants regularly clean green, as opposed to 27% who clean green by request and 13% that do not offer green cleaning. Although the sample size was small, most findings support previous survey results.
Although green cleaning has been around since the 1970’s it is still not a mainstream concept, broadly speaking. While there are certain US markets where environmentalism is woven into the ethos of the community they are still in the minority. Even the eco-minded don’t necessarily view their cleaning products as having a real impact [...]
Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]
The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]
Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]
At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]
