The Green Cleaning Issue – Prologue

Although green cleaning has been around since the 1970’s it is still not a mainstream concept, broadly speaking. While there are certain US markets where environmentalism is woven into the ethos of the community they are still in the minority. Even the eco-minded don’t necessarily view their cleaning products as having a real impact [...]

Part 1: Green Cleaning – It’s Your Business

Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Part 3: Green Cleaning – Engaging Employees

Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]

Part 4 – Green Cleaning Service Delivery

At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]

Americans Love Gift Cards

(Article sponsored by The Gift of Clean) Americans love gift cards!  According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year.   The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone.   The National Retail Federation [...]

Hartong joins CBT and The Gift of Clean

Ernie Hartong, former Executive Director of ARCSI, has started EJH Consulting.  He will currently be working with Cleaning Business Today on their advertising sales.  Hartong will also be working with the Gift of Clean, a Chicago based universal gift card company that has developed a gift card program for cleaning companies. “After ten years [...]

By |2019-04-03T14:13:39-05:00March 27th, 2019|Latest Articles|

CBT Is 6 Years and Growing

We’ve come a long way in six short years. What began as an e-zine with flip pages has grown into a multi-media news outlet for the cleaning industry, delivering the news you need to succeed through Cleaning Business Today’s social media channels, resource-rich web library and email newsletter. Our evolution continues but our purpose [...]

By |2019-04-03T15:23:00-05:00March 26th, 2019|Sponsored Articles, Trends in Residential Cleaning|

Interview with Amber Starling: Because of HCT…

Amber Starling is a convert. She and two supervisors (crew bosses in her shop) earned their House Cleaning Technician certifications with the IICRC last November at the ARCSI/ISSA convention. And this year she is sending up to 6 employees plus her new partner for certification during the 2019 convention. We chased down Amber, founder [...]

By |2019-03-20T10:59:58-05:00March 20th, 2019|Latest Articles|
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