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<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

How the changes to Angie’s List will affect your cleaning business

Tech giant to introduce 3 levels of membership and a significant change in how ads will displayFollowing the Revenue Depending on your market, Angie’s List may be a big driver of sales for your business. They have announced some major changes that mean you will need to adjust your strategies. The biggest change is Angie’s List is going [...]

By |2016-06-14T19:02:17-05:00June 14th, 2016|Sales and Marketing, Technology|
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How companies can clean up with upselling

It’s up to seven times cheaper to keep an existing customer than to acquire a new one.You may or may not know that it’s up to seven times cheaper to keep an existing customer than to acquire a new one. This fact alone places customer retention high on the agenda for many in the ultra-competitive [...]

By |2016-04-20T19:24:20-05:00April 20th, 2016|Customer Service and Retention, Sales and Marketing, Start Your Cleaning Business|
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PA cleaning service owner featured in local paper

Advanced public relations: score an interview for a local publication and steer the focus on why consumers should pick your company!Congratulations to ARCSI member and owner of Harmony Clean, Inc., of Doylestown, PA, on being interviewed by Bucks County Courier Times! The article featuring Debi Sarandrea is a huge win for the industry veteran of [...]

By |2016-04-08T16:01:39-05:00April 8th, 2016|CBOs in the News, Sales and Marketing|
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5 Great content marketing topics for your blog

Don't drop your blog writing now! Keep your website SEO growing with regular, short articles and share them to your social sites.Consumer expert Geoff Williams interviewed a variety of types of customers of residential cleaning services to find out what the key value is for them - in other words, what makes the personal expense [...]

By |2016-04-04T21:14:09-05:00April 4th, 2016|Content Marketing, Finance, Sales and Marketing, Start Your Cleaning Business|
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ACI's New Clean, Healthy, Happy Video about Cleaning Products

New video captures how ACI member companies’ products and chemistries connect with consumers and customers, at home, at school, and at work.Washington, DC – Every day, cleaning product manufacturers and their suppliers enhance health and quality of life through products and chemistries that are a part of better living for society at-large. Watch the new [...]

By |2016-04-04T20:45:09-05:00April 4th, 2016|Content Marketing, Press Release, Sales and Marketing|
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Top 15 Stories of CBT’s Third Year

Even as we’re planning articles more than halfway through our fourth year, we reflect on the new shape of the cleaning industry in the past year. During our third year in publication, the leadership at CleaningBusinessToday.com has worked hard to make sure the best, relevant news for cleaning businesses is easily accessible wherever you [...]

By |2018-08-12T12:50:16-05:00April 4th, 2016|CBOs in the News, Hotel/Housekeeping, Minimum Wage, Readers' Choice, Residential / Home / Maid Cleaning, Sales and Marketing, Staff Management, Trends in Residential Cleaning|
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2 reasons to make mobile marketing your next strategic focus

Don't give up 60% of your prospects just because of an old website."The lack of commitment to a solid mobile strategy is one of the most common weaknesses I find," says Platinum Advisor Strategies co-founder Robert Sofia about service-oriented businesses like house cleaning and maid services. The facts: nearly 70% of people searching online are [...]

By |2016-04-01T18:57:55-05:00April 1st, 2016|Sales and Marketing|
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12 cleaning upsells for 12 months – part 2

It’s never too late to implement your upselling strategy. Get yourself ready with these campaign ideas for July – December.As you’re pulling up to the end of the first quarter or 2016, let’s finish up a year’s worth of monthly upselling and cross-selling campaigns. Remember, you can choose to run your program less frequently – [...]

By |2016-03-17T20:30:07-05:00March 17th, 2016|Customer Service and Retention, Sales and Marketing, Start Your Cleaning Business|
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4 Ways to Embrace Cluttered Clients with Upselling

Expand your services to include organizing, packing, unpacking, and even laundry services, and make your cleaning business indispensable: an interview with Amy Wiggs King of 2 Green Chicks.CBT: What was your very first cleaning client or cleaning job? Do you still have that client?  AWK: Our very first cleaning job was in a town about [...]

By |2016-02-25T20:22:51-05:00February 25th, 2016|CBOs in the News, Customer Service, Customer Service and Retention, Organizing, Sales and Marketing|
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New Bill in CA for Better Chemical Ingredient Labeling

Seventh Generation champions CA bill AB 708 to require cleaning manufacturers to list ingredients.Natural products manufacturer Seventh Generation is leading the charge to add full ingredient disclosure on consumer-directed cleaning products to the law as AB 708 in California. Key takeaways from John Replogle, CEO of Seventh Generation, include: The typical progression for [health-conscious] shoppers [...]

By |2016-02-24T15:37:16-05:00February 24th, 2016|Customer Service, Sales and Marketing|
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