Articles by: CeCe Mikell
How to Scale a Cleaning Business: Paul Auguste at ISSA 2026
Paul Auguste built a millionaire cleaning business by ditching complexity and building systems that run without him. Here’s what he’s bringing to ISSA Residential in Las Vegas.
Cleaning Business Brand That Books Itself: ISSA 2026 Preview
Allie Williamson scaled from $300K to $3M with brand-first marketing. Preview her ISSA 2026 session on building a cleaning business brand that books clients.
“What Industry Are You In?” — How Home Cleaning Owners Should Answer That Dropdown
Picking an industry label for your home cleaning business affects licensing, taxes, and insurance. Here’s what each category means and how to choose right.
NY fourth state to add paid parental leave to employers' FMLA obligations
FMLA and paid family leave affects small businesses with 50+ employees this year or last year.While a large percentage of cleaning businesses are too small to be covered by Family and Medical Leave Act requirement, those with 50+ employees for […]
12 cleaning upsells for 12 months – part 2
It’s never too late to implement your upselling strategy. Get yourself ready with these campaign ideas for July – December.As you’re pulling up to the end of the first quarter or 2016, let’s finish up a year’s worth of monthly […]
12 Cleaning Upsells for 12 Months
Upselling to your current customers is easier, less expensive and more profitable than relying only on new customers to raise your revenue. Part 1 of 2.
5 Changes that Enhanced Our Convention and Trade Show Experience
It's only one week - that annual convention and trade show - so how you spend your time is critical for both your immediate enjoyment and your long-term success through the next year.As I reflect on our editorial focus for […]
Google, Amazon, Homejoy and Customer Service in the Dog Days of Summer
The start of the school year, the demise of Homejoy and the entrance of Amazon and Google into on-demand home services make Autumn 2015 the perfect time to focus on customer service.
How to Foil a Facebook Hack
Need a procedure for handling a computer hack or other malfunction? Here’s a free one for you!
5 Ways to Win the Game of Reviews
Cleaning up your customer service and your quality procedures are key to getting great reviews online – and upgrading the not-so-good ones.In March 2014, it looked like the online review landscape might be changed when Joe Hadeed, owner of Hadeed […]
