<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

Taking your Facebook advertising to the next level with Ad Manager

Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where they [...]

By |2017-04-05T18:15:46-05:00April 5th, 2017|Sales and Marketing, Technology|

NC company offers gravesite cleaning

Heaven’s Maid finds niche market and performs monumental tasksGreensboro, NC -  When Sabah Ammouri found his grandparents' graves in a state of neglect, he envisioned a service that would allow people to book landscaping, cleaning, and flower delivery for their loved ones grave sites. So he and his friend Michael Goliszek founded Heaven's Maid. Although [...]

Angie’s List brings the hammer down on non-advertisers

Additional changes to angieslist.com will fundamentally alter your relationship with the company. - by Derek ChristianAngie's List continues to make very large changes as they move to more of an advertiser supported model. We have included the text of an email (below) that was sent to us by a reader. Other readers have reported similar statements [...]

By |2016-08-02T19:32:47-05:00August 2nd, 2016|Sales and Marketing, Technology|

Morning-After Maids finds niche market in post-party chaos

Innovative cleaning business charges by number of guestsTwo young entrepreneurs in New Zealand may be very late to the party, but their new cleaning business is off to a fast start. Rebecca Foley and Catherine Ashurst of Auckland, New Zealand have launched Morning-After Maids with a unique clientele: hungover party hosts. Their services include not only [...]

New urban housing includes professional maid service

Ollie micro-apartments target renters with “all-inclusive living experience”Monadnock Development has broken new ground with “micro-apartments,” some of which are about half the size of an average studio in Manhattan. New York City waived its 400-square-foot minimum requirement for Caramel Place, which has been designed in an attempt to address the shortage of urban housing. Among [...]

How the changes to Angie’s List will affect your cleaning business

Tech giant to introduce 3 levels of membership and a significant change in how ads will displayFollowing the Revenue Depending on your market, Angie’s List may be a big driver of sales for your business. They have announced some major changes that mean you will need to adjust your strategies. The biggest change is Angie’s List is going [...]

By |2016-06-14T19:02:17-05:00June 14th, 2016|Sales and Marketing, Technology|

How companies can clean up with upselling

It’s up to seven times cheaper to keep an existing customer than to acquire a new one.You may or may not know that it’s up to seven times cheaper to keep an existing customer than to acquire a new one. This fact alone places customer retention high on the agenda for many in the ultra-competitive [...]

PA cleaning service owner featured in local paper

Advanced public relations: score an interview for a local publication and steer the focus on why consumers should pick your company!Congratulations to ARCSI member and owner of Harmony Clean, Inc., of Doylestown, PA, on being interviewed by Bucks County Courier Times! The article featuring Debi Sarandrea is a huge win for the industry veteran of [...]

By |2016-04-08T16:01:39-05:00April 8th, 2016|CBOs in the News, Sales and Marketing|

5 Great content marketing topics for your blog

Don't drop your blog writing now! Keep your website SEO growing with regular, short articles and share them to your social sites.Consumer expert Geoff Williams interviewed a variety of types of customers of residential cleaning services to find out what the key value is for them - in other words, what makes the personal expense [...]

ACI's New Clean, Healthy, Happy Video about Cleaning Products

New video captures how ACI member companies’ products and chemistries connect with consumers and customers, at home, at school, and at work.Washington, DC – Every day, cleaning product manufacturers and their suppliers enhance health and quality of life through products and chemistries that are a part of better living for society at-large. Watch the new [...]

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