There are nearly 900,000 cleaning companies in the United States. If you are the owner of one of these cleaning companies, finding a way to create a competitive edge is crucial. Creating an online presence for your business is imperative when trying to appeal to modern consumers.
The first step in building an online presence is having a website constructed and finding the right host for this website. If you want to learn more about what to look for in web hosting, be sure to check out these guidelines derived from Accu Web Hosting best practices (click for details).
Once you have a website in place, you need to work on building an audience for it. The following are some of the things you need to do when trying to market your cleaning business online.
1. A Conversion-Focused Website is a Must
The first opportunity you have to make an impression on a potential customer is with your website. The main goal you should have with a website is generating sales leads. The only way you can accomplish this goal is with the right type of content and messaging.
When trying to entice visitors to your website to take action, creating calls to action to put on every page is vital. This part of your content is designed to provide a selling proposition to the consumer. An effective call to action will tell a consumer about a particular service you offer and then give them information about how to take advantage of it.
2. Make It Easy for New Customers to Find Your Website
When searching for a cleaning service, a consumer will use a series of different keywords. It is your job to figure out what these keywords are and how to implement them in your content. The more relevant keywords you have in your content, the easier you will find it to drive organic traffic to your cleaning company’s website.
For most cleaning company owners, finding time to do this marketing on their own is impossible. Not only will you lack the time needed to get this work done, you will also lack the tools and experience. Instead of trying to save a few dollars with a DIY marketing campaign, you need to hire professionals.
3. Reputation Management is Crucial
One of the first things a consumer will do when trying to vet a particular cleaning company is to check their online reviews. Providing your audience with social proof is important when trying to win them over and get them to use your business. This is why managing your online reputation is so crucial. If there are bad reviews online, it is only a matter of time before they cost you business.
Luckily, there are a number of programs on the market that make reputation management much easier. Every time your company receives a review, you will be alerted. If these reviews are negative, your main goal needs to be reaching out to the person who posted it. Instead of being confrontational, you need to see what you can do to appease them so they will take the negative review down. The time and effort invested in this process will be worth it in the long run
4. Reach Out to Your Audience on Social Media
Not only will you need to use your website to engage with potential customers, utilizing the power of social media is also a good idea. Platforms like Facebook and Instagram get millions of visitors on a daily basis. Tapping into a fraction of this audience can help you grow your customer base substantially.
Having success in the world of social media is only possible when posting engaging content on a regular basis. You have to stay fresh in the minds of consumers, which is why posting daily is so important. The content you put on your page will need to be a mixture of both text and video. Consumers are more likely to watch a short video than they are to read a lengthy blog post. This is why using this type of media on your social media is a good idea.
5. Tell Consumers About Your Brand
Telling consumers how your cleaning company is different from the competition is vital. The best way to explain what your company has to offer is by creating a promotional video. During this video, you can give consumers a bit of backstory on your company and tell them more about what you have to offer.
Creating a successful brand is only possible if you make a plan of action. Presenting a consistent brand across all of the platforms you advertise on can help you gain the trust of potential customers.
As time goes by, you can engage in branded email campaigns with your audience. This will keep them informed about what is going on with your cleaning company and how they can benefit. Be sure to check out this article for more information on the tools you need for this campaign.
Marketing Success Doesn’t Happen Overnight
A lot of hard work will go into having success with your marketing efforts. Staying the course will allow you to reap the benefits of your hard work.