1. Make sure you have a Google Maps business listing and a Google My Business account linked. You want to make sure that your business stands out. Fill out your business listing completely in the Google My Business Portal. Add high-quality images of your team and your work. Make sure your business hours are updated and accurate. And make sure to update them for holidays. It’s pretty easy to go through and make all the holiday updates for the coming year, and Google usually reminds you to do this from time to time as well. Again. A complete and accurate business listing is critical. So many businesses fail this simple step and miss out on tons of traffic. So being on the map is critical because Google uses the user’s location to help tailor the results they deliver in search. And how close a user is to your location is a critical factor as well.
2. Google rewards businesses that generate new reviews. It’s not just the quantity of reviews you have. It is how frequently you receive them. A business that has one hundred reviews may start to fall off the map pack if there are competitors that are steadily receiving new reviews each week even in they have less. You need to have a strategy to keep getting reviews. Maid Central users have a couple of options on how to do this. After each cleaning visit, a scorecard is automatically sent to clients. When the scorecard is completed they will be taken to a page that asks them if they would like to leave their cleaning team a review. It is a personalized process that really helps drive reviews. In addition, you can automate review generation by hooking up Maid Central to tools like NiceJob. Nice Job will follow up with all of your clients and help you increase your review velocity. And remember, review velocity is one of the top factors in determining which businesses Google decides to feature in the Map Pack. Maid service software like Maid Central and Nicejob compliment one another to help you achieve outstanding results in review generation. Maid Central user Better Life Maids has average 9 new reviews per week since hooking up Maid Central to NiceJob.