Sales and Marketing Archives | Page 6 of 23

Great Employee Engagement Activity from ISSA
Great Employee Engagement Activity from ISSA

Great Employee Engagement Activity from ISSA

If your staff likes to have fun, you don't want to miss this video challenge from ISSA. Deadline August 31.Viva The One Show! ISSA/INTERCLEAN® North America is The One Show for Facility Solutions. Here's your chance to be the King of Clean for this year's show! ISSA has released the "Viva The One Show" song (see [...]

By CBT Editorial Staff|2015-07-06T15:42:37-05:00July 6th, 2015|Association News, News, Press Release, Sales and Marketing, Staff Management|

Top 5 Businesses Hit By Negative Cleaning Reviews
Top 5 Businesses Hit By Negative Cleaning Reviews

Top 5 Businesses Hit By Negative Cleaning Reviews

Poll Reveals 85 percent of Americans Would Not Patronize a Business with Negative Online Reviews about Its CleanlinessA new Harris Poll conducted by Cintas Corporation (NASDAQ: CTAS) found that consumers take online reviews seriously—particularly when it comes to reviews about the cleanliness of a business. The survey, conducted online for Cintas by Harris Poll from [...]

By CBT Editorial Staff|2015-07-06T14:59:09-05:00July 6th, 2015|Measuring Success / KPIs, News, Online Reviews, Press Release, Sales and Marketing|

Deadline August 10: Pitch Your Solution to a Common Business Problem at ISSA
Deadline August 10: Pitch Your Solution to a Common Business Problem at ISSA

Deadline August 10: Pitch Your Solution to a Common Business Problem at ISSA

Shark Tank’s Kevin O’Leary Will Chose Winner During ISSA/INTERCLEAN North America 2015ISSA, the worldwide cleaning industry association, recently launched its Excellent Idea Contest, a competition that seeks the best solutions to common business challenges. The winner will be chosen by Shark Tank host Kevin O’Leary and announced during his ISSA Keynote Address at 1 p.m., [...]

By CBT Editorial Staff|2015-07-06T14:36:27-05:00July 6th, 2015|Association News, News, Press Release, Sales and Marketing|

3 Ways to Boost Your Bottom Line Without New Clients
3 Ways to Boost Your Bottom Line Without New Clients

3 Ways to Boost Your Bottom Line Without New Clients

Don’t get stuck selling only your lowest-profit services; here are three ways to make more money without gaining any new clients.There are three simple ways to increase your revenue without adding any additional clients: upselling, cross selling, and bundling your services. Other industries have done this for years, and we can learn a lot from [...]

By Derek Christian|2015-06-29T16:40:44-05:00June 29th, 2015|Measuring Success / KPIs, Sales and Marketing|

3 Things You Must Do to Keep High-End Clients
3 Things You Must Do to Keep High-End Clients

3 Things You Must Do to Keep High-End Clients

Critical steps your company must take to get and hold onto your most valuable customersOne of the cleaning jobs I landed when I started my cleaning business was in a larger, high-end home where my employees and I worked side-by-side with the housekeeper. I’ll never forget the first day we carefully made the beds only [...]

By Benja Lane|2015-06-26T14:37:03-05:00June 26th, 2015|Customer Service, Customer Service and Retention, Hotel/Housekeeping, Sales and Marketing|

What Do Customers Really Want?
What Do Customers Really Want?

What Do Customers Really Want?

Jan/San and other distributors need to know exactly what their customers and potential customers are looking for in a supplier. And it may be far more important for the customer than many distributors realize.Jan/San and other distributors need to know exactly what their customers and potential customers are looking for in a supplier. And it [...]

By Robert Kravitz|2015-06-11T17:18:42-05:00June 11th, 2015|Customer Service, News, Press Release, Sales and Marketing|

Make Google+ the Core of Your SEO-Social Strategy
Make Google+ the Core of Your SEO-Social Strategy

Make Google+ the Core of Your SEO-Social Strategy

Getting social on Google+ supports your SEO better than anything you can do on Facebook.The biggest benefit of Google+ is that it's part of Google and, therefore, everything that you do on Google+ helps with your website's Google search rankings - in a way Facebook is never going to do. And while few still believe [...]

By CBT Editorial Staff|2015-06-08T13:52:38-05:00June 8th, 2015|Local SEO, Online Reviews, Sales and Marketing, Technology|

Harness the Power of Brand Recognition [Infographic]
Harness the Power of Brand Recognition [Infographic]

Harness the Power of Brand Recognition [Infographic]

The best marketers know that brand recognition is the secret ingredient for a company's long-term success.The best marketers know that brand recognition is the secret ingredient for a company's long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. Learn how - [...]

By CBT Editorial Staff|2015-06-08T13:34:32-05:00June 8th, 2015|Measuring Success / KPIs, Sales and Marketing|

The Remarkable Impact of Gary Goranson
The Remarkable Impact of Gary Goranson

The Remarkable Impact of Gary Goranson

A look back at the career of a trail-blazing entrepreneur with a heart as big as his accomplishmentsOn May 19, 2015, cleaning industry pioneer Gary Goranson passed away after dedicating more than 50 years of his life to achieving success in many different areas of cleaning, including sales and distribution, mobile cleaning, house cleaning, and [...]

By CBT Editorial Staff|2015-05-29T15:13:50-05:00May 29th, 2015|Customer Service, Leadership, Obituary, Operations, Sales and Marketing, Staff Management, Start Your Cleaning Business|

Top 3 Reasons We're Not Seeing You at the Beach in June
Top 3 Reasons We're Not Seeing You at the Beach in June

Top 3 Reasons We're Not Seeing You at the Beach in June

There’s only one “perfect” time to make a commitment to your business, and that’s NOW!As cleaning business owners, Derek Christian, Tom Stewart, Liz Trotter, and Joe Walsh have spent years worrying over filling their technicians’ schedules with clients so that they could grow as big as they dreamed. But as cleaning business consultants and [...]