Combine marketing and fun with social quizzes to engage your followers.In one of my weekly Google Alert checks, I came across an online quiz that seems perfect for use by cleaning business owners: How Would a Housecleaning Service Help You? by Qzzr.com. Imagine turning your FAQ page or some of your blog entries into a [...]
The idea of writing an article or press release once a week is overwhelming for many cleaning business owners; using a content marketing plan and some simple tools can help you keep it going.
Use a combination of your employment history and national salary data to establish a reasonable - and manageable - salary for the cleaning business owner.
2015 Petra Huppert HEART Scholarship winner John Winter talks about the beginnings of Dawn to Dusk, meeting and marrying the owner Dawn, and becoming a cleaning business owner himself.
To become and remain competitive, you’ve got to know what your competition is likely offering – so you can do more and better.When 75% of an industry is doing the same thing, that thing (or collection of tasks) becomes a standard – no longer a competitive advantage but is simple the minimum level of service. [...]
Consequences are a standard part of a service agreement, so use them to their fullest advantage – as education and incentives for customer loyalty.Do you beat up your customers? My guess is that sometimes you do! Without meaning to of course. Have you ever had a customer bounce a check or lock you out [...]
No matter which Millennial problem you’re having, these 8 management actions will help you get the results you’re looking for.In our continuing discussion on blending and meeting the needs of different generations of workers in the workplace – in cleaning companies – we look in this segment on two different perspectives on the ways to [...]
Building a business is more than knowing how to shine things better than another company. Check out these 9 ways to differentiate your company!Whether you have been in business for 5 minutes or 5 years, operating a cleaning business can be very challenging at times. Of course, it can also be very profitable, which is [...]
DOL document gives specific examples of when a cleaning company should classify its workers as employees.Yesterday the United States Department of Labor took its strongest position to date on what is an employee vs. an independent contractor. It published a fifteen page Administrator’s Interpretation that depicts most workers as employees under the Fair Labor Standards [...]
My CEO “aha” moment: If you think like a cleaning tech, you’ll always be in the way of your own business growth.As an immigrant and business owner, America changed my life. When I was a kid in Poland, my father was a business owner. It is because of him I learned the business owner’s way of [...]
