Part 1: Green Cleaning – It’s Your Business

Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Part 3: Green Cleaning – Engaging Employees

Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]

Part 4 – Green Cleaning Service Delivery

At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]

Americans Love Gift Cards

(Article sponsored by The Gift of Clean) Americans love gift cards!  According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year.   The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone.   The National Retail Federation [...]

Hartong joins CBT and The Gift of Clean

Ernie Hartong, former Executive Director of ARCSI, has started EJH Consulting.  He will currently be working with Cleaning Business Today on their advertising sales.  Hartong will also be working with the Gift of Clean, a Chicago based universal gift card company that has developed a gift card program for cleaning companies. “After ten years [...]

By |2019-04-03T14:13:39-05:00March 27th, 2019|Latest Articles|

Interview with Amber Starling: Because of HCT…

Amber Starling is a convert. She and two supervisors (crew bosses in her shop) earned their House Cleaning Technician certifications with the IICRC last November at the ARCSI/ISSA convention. And this year she is sending up to 6 employees plus her new partner for certification during the 2019 convention. We chased down Amber, founder [...]

By |2019-03-20T10:59:58-05:00March 20th, 2019|Latest Articles|

How to compete on value in an on-demand world

Sure, it’s convenient for consumers to order up stuff on an electronic device, even cleaning service. According to HomeAdvisor professional house cleaners can cost anywhere from $50 – 90 per hour on average. Whether or not you believe these numbers, that’s a big spread. So how to consumers know how to place value on [...]

By |2020-06-05T13:16:18-05:00March 5th, 2019|Latest Articles|

There’s a right way to do everything

House Cleaning Technician certification through IICRC is the right way to set yourself up for success. Next class: April 5-6, 2019. There is a right way to do everything. And the IICRC aims to determine what that is and document, teach, test and certify professional technicians in a variety of fields supporting home and [...]

Culture: Compete for the best employees and win

Q & A with David Kiser There are lots of reasons why people hire a specific residential cleaning service, but only two reasons why they fire one: (1) poor cleaning quality, or (2) something else. Which is to say that cleaning companies commonly lose business for things that go wrong that have nothing to [...]

By |2020-06-05T13:35:49-05:00March 5th, 2019|Latest Articles|
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