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<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

Gmail's New Inbox Makes Email Marketing Harder

Bigger is NOT better for your email marketing list.The size of your email marketing list used to be the measure...the Key Performance Indicator (KPI)...that the strength of your marketing was measured by, but not anymore. While Inbox filters are not new, Google Gmail has now launched its new sorting system. How do messages get sorted, [...]

By |2013-06-18T15:01:02-05:00June 18th, 2013|Sales and Marketing, Technology|
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Guerrilla Marketing Tip #9: Take-One Boxes

Business card coupons placed all around town increase your outreach without a lot of time or money investedInexpensive business card holders become instant coupon dispensers when you turn a business card into a "FREE CLEANING" coupon - or your best local incentive! From folded cardstock templates that hang on a pushpin on a cork board [...]

By |2013-06-17T13:56:44-05:00June 17th, 2013|Sales and Marketing, Start Your Cleaning Business|
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Eliminate the Challenges in Your Cleaning Business

FREE webinar to learn how lifecycle marketing makes gaining new customers easier to manage Would you like to eliminate the following in YOUR business? Inconsistent customer traffic Neglecting your hottest leads Missing those easy sales Losing your customers Overlooking obvious upsells Forgetting to ask for referrals [EasyDNNnewsToken:Left Justify Embed 300 x 250] If so, make [...]

By |2013-06-14T15:32:40-05:00June 14th, 2013|Operations, Sales and Marketing, Start Your Cleaning Business|
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Guerrilla Marketing Tip #2: Google My Business

Clean up your business pages on the webIt's a GREAT time to grab control of your complimentary Google Places page for your business (each location if you have more than one office) and to update the information, description, photos, and videos.  Why? Because Google just gave places an upgrade - to what looks like their [...]

By |2013-06-10T15:08:13-05:00June 10th, 2013|Sales and Marketing, Start Your Cleaning Business, Technology|
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Cause Marketing Can Help Lift your Business to New Heights

I was at a networking meeting a few years ago, chatting and drinking coffee, when a woman hollered across the room, “Hey, Buckets & Bows Maid Service! I was just telling my neighbor about you.” I walked over, shook the woman’s hand and asked if we’d met before. “No,” she answered, “but I love your work with cancer patients!” Talk about front-of-mind-awareness! This woman had never even used my cleaning service, but here she was telling her neighbor about my company.  

By |2013-05-28T21:14:41-05:00May 28th, 2013|Archived Issues, Leadership, Sales and Marketing|
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