Don Aslett
“Bah, humbug!” A Contract Cleaner’s Holiday
When it comes to cleaning during the holidays, the time, money and quality of cleaning relate more to the load of possessions than to the size of a building.While most of the world delights in preparing for the upcoming holiday […]
You Are Not Alone
Why should you come to the trade show? It’s the most comprehensive collection of the lessons from the past, the practices and successes of the present, and the outlook for the future of the industry and your business as part […]
Keep Your Hands in the Toilet!
The single biggest reason your proposals are read and reviewed It finally happens. That sizeable, much-needed account you’ve courted for years contacts you with a bid request. You spring into action, arming your best people with a polished, Sears Catalog-size […]
Bigger Is Not Always Better
Expand your footprint cautiously and for the right reasons.Growth is central to the success of any business, but all too often owners confuse growth with size. They’re not the same. I’ve built five businesses from scratch, all in some way […]
So Much More than Germ Killing
A condition, a philosophy, a choice, a way of lifeI didn’t build my now world-famous Museum of Clean just to teach people how to scrub floors. My mission was much bigger. When visitors walk through the doors of the museum, […]
High Tech Toiletism
Trust and respect will always trump technologyIN THE EARLY 1950s, WHEN I became a professional cleaner, there existed almost no information about how to do my job faster, better or cheaper…or how to enjoy it more. I remember reading one […]
Changing Behavior in the Cleaning Industry Can Bring Real Environmental Gains
People, not buildings, consume energy, depreciate property and create waste.Despite all the environmental progress made through construction with better metals, designs, plastics and chemicals, building sustainably is still more behavioral than structural. Consider Marvin Klein, a sustainability leader in our […]
Advice from a Cleaning Business Veteran: Don't Get Too Comfortable with Your Standing in the Market
When it comes to marketing, don’t get too comfortable even when you’re riding high. Since this is Cleaning Business Today’s marketing issue, I thought it would be fitting to share a marketing-related excerpt from my book, The Brighter Side of […]
Livin' the Clean Life
One might think a small town in remote southern Idaho is a strange place to lead the charge in selling the world on the value of clean, but it is happening. In 1953, as a freshman in college, I discovered the perfect way to work one’s way through school was by becoming a professional cleaner. I started a little company that I later built into a national cleaning firm called Varsity Contractors.
