Making a spectacle of yourself is a fantastic way to bring positive attention to your business and the role it plays in your community.

Liz Trotter of American Maid Cleaning in Olympia, WA, has a strong reputation for her witty and creative ways of engaging, developing, and especially appreciating her employees. Just check out what she did for her 2012 Annual Employee Appreciation Day!

Now, Liz put on her costume and persona for her employees, but she also took a video and posted it on her YouTube page. Why? Because she wanted her customers to see it too. You see, customers want, no need to trust the folks they’re inviting into their homes. So Liz shows them exactly what kind of boss she is, how she appreciates her employees and the job they do for her company and reputation. That in turn is a huge selling point as customers see just what kind of great home cleaning technicians they should expect when they hire a great company to clean their home!


Marketing is about more than telling customers what you do. It’s just as important to show them who you are!

Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of  Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus.  Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers.