7 key purchases for starting your own residential cleaning businessOne of the great things about the cleaning industry is you can get started for very little money. After several years of meeting with hundreds of cleaning business owners, I have noticed that those that start with the least money are usually more successful in the long [...]
Finding quality people requires an online marketing plan that leverages effective recruiting tools. A lot of time and attention is spent on how to market for clients but often the plan of how to market for employees is an afterthought and this is a huge mistake. Often the real limit to how quickly your company [...]
Insurance that protects a business from claims made by job applicants, current employees, and former employees.For most cleaning businesses, a reliable employee is the most valuable asset the company can possess. That is why most good business owners do everything in their power to keep great employees. Once owners/managers have found these great employees, they [...]
It’s up to seven times cheaper to keep an existing customer than to acquire a new one.You may or may not know that it’s up to seven times cheaper to keep an existing customer than to acquire a new one. This fact alone places customer retention high on the agenda for many in the ultra-competitive [...]
Don't drop your blog writing now! Keep your website SEO growing with regular, short articles and share them to your social sites.Consumer expert Geoff Williams interviewed a variety of types of customers of residential cleaning services to find out what the key value is for them - in other words, what makes the personal expense [...]
It’s never too late to implement your upselling strategy. Get yourself ready with these campaign ideas for July – December.As you’re pulling up to the end of the first quarter or 2016, let’s finish up a year’s worth of monthly upselling and cross-selling campaigns. Remember, you can choose to run your program less frequently – [...]
Upselling to your current customers is easier, less expensive and more profitable than relying only on new customers to raise your revenue. Part 1 of 2. Pull out your annual marketing plan – if you have one. Take a look at the promotions you’ve slotted in for each month because, let’s face it, most [...]
Cleaning business owners weigh in on how they make college dorm cleaning an annual revenue booster.As fall term comes to a close, college students across the US are past mid-terms and looking forward to the final stretch before a nice, long vacation break before spring term. And as soon as spring term gets started, that’s [...]
Making your purchasing decisions based on all three of the main considerations – price, availability, and user acceptance – will make your next product transition easier on everyone involved.Purchasing decisions can seem overwhelming. Not only are you trying to decide what to purchase and the price that you are willing to pay, there is the [...]
An ageing population, double income households and increase in disposable personal income are driving more and more people to use residential cleaning services.Sydney, NEW SOUTH WALES -- It is a few factors, like the ageing U.S. population, the majority of double income households as well as an increase in the average disposable personal income per [...]
