<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
What if you could walk into an office-cleaning bid with a convincing pitch that your services can save the company money? That’s exactly the fire power ISSA’s latest “The Value of Clean” gives you. © ISSA
Our conversation with Jim Alampi continues as he examines leadership principles that are central to a company's ability to overcome barriers.Hopefully, you have already seen the first installment in Cleaning Business Today’s four-part series on barriers to growth. If not, you can read it here. In the article, we identified and discussed the natural and [...]
The International Window Cleaning Association is building the window cleaning industry through providing a valuable network of educational channels, training, networking and advocacy for our members. The International Window Cleaning Association (IWCA) was formed in 1989 with the purposes of promoting safety and education for window cleaners, as well as enhancing professionalism throughout the industry. [...]
After losing nearly half of her revenue just three years after starting her business, Debera Mabry is now on the road to $500,000 / year just five years later because of some wise investments in herself, her staff and her company image and branding. CBT: Give us a little background on your company. When did [...]
Expand your footprint cautiously and for the right reasons.Growth is central to the success of any business, but all too often owners confuse growth with size. They’re not the same. I’ve built five businesses from scratch, all in some way connected to the cleaning and maintenance industry. I could write a book about the do’s [...]
Business expert and thought-leader Jim Alampi talks about barriers to growth and strategies to overcome them.There have been many articles written about the predictable stages of growth for companies. The most fateful challenges business owners face are the barriers that arise as they try to move their company through these stages. That’s when companies stumble, [...]
For those in the cleaning industry, window cleaning is an opportunity that you should not pass up when expanding your business for future growth. In three simple words, the window cleaning industry is a "Window Of Opportunity". For those in the cleaning industry, window cleaning is an opportunity that you should not pass up when [...]
In 2011, as a still young company, Maid Brigade conducted a survey to find out what prospective customers really value in their cleaning. In 2011, as a still young company, Maid Brigade conducted a survey to find out what prospective customers really value in their cleaning. An overwhelming majority of the 1085 survey respondents identified [...]
Develop your reputation as an expert in cleaning by writing for blogs and publications.Few activities can help you achieve an "expert" reputation faster than being invited to write for a publication or blog based on your knowledge and success as a cleaning expert. [EasyDNNnewsToken:Left Justify Embed 300 x 250]Though many are tempted to claim "expert" [...]
Personalize cold templates for receipts and invoices to remind customers of your specials and referral programsMS Office and Quickbooks have come close to standardizing any invoice you would create to collect on monies owed or receipt you would send to confirm a payment. But you don't have to keep them that way! Whether you use [...]
