Personalize cold templates for receipts and invoices to remind customers of your specials and referral programs
MS Office and Quickbooks have come close to standardizing any invoice you would create to collect on monies owed or receipt you would send to confirm a payment. But you don’t have to keep them that way!
Whether you use a common template from your word processing software (such as MS Office or Corel WordPerfect) or you let your accounting package auto-generate invoices and receipts, look for the settings to customize these. Add logos, color, and even reminders of special discount programs or customer loyalty programs to keep opportunities to save money or earn free stuff in front of your customers.
Remember, once someone has bought from you once, the chances of them buying from you again go up dramatically (as opposed to finding a new customer)…assuming you’ve delivered the outstanding service we know you provide!