In 2011, as a still young company, Maid Brigade conducted a survey to find out what prospective customers really value in their cleaning.
In 2011, as a still young company, Maid Brigade conducted a survey to find out what prospective customers really value in their cleaning. An overwhelming majority of the 1085 survey respondents identified the obvious elements of clean as their priority:
· visual reduction in stains and spots
· visual reduction in clutter
· sensory reduction in bad odors
[EasyDNNnewsToken:Left Justify Embed 300 x 250]Results of the cleaning process that are too small to detect or appreciate easily or are more conceptual rated significantly lower than the traditional “looks good” elements.
Based on this survey, it seems that consumers may not be responding to “green” cleaning or cleaning for health marketing claims.
Click on the thumbnail image below to see details of the survey. And read more about this subject in the August edition of Cleaning Business Today feature article: “Who Gives a Dirty Mop about Cleaning for Health?”