Develop your reputation as an expert in cleaning by writing for blogs and publications.
Few activities can help you achieve an “expert” reputation faster than being invited to write for a publication or blog based on your knowledge and success as a cleaning expert.
[EasyDNNnewsToken:Left Justify Embed 300 x 250]Though many are tempted to claim “expert” status, the mark of a true expert is to be able to cite evidence, especially when claiming revenue-based achievements or using scientific terms like sanitize and disinfect. When you see hyperlinks to reputable sources, such as the EPA, to back-up assertions, you create an even stronger reputation for yourself because you show that you know the standards and that you know your clients will value 3rd party validation!
Beyond the obvious “get new clients” benefits of guest blogging, the common backlink to your company website – usually as part of your contributor bio – gains you a boost in your website rankings, often without paying a dime!
And, YES, even Cleaning Business Today invites cleaning industry and business experts to write on each month’s focus as well as our regular columns on leadership, sales & marketing, operations, finance, motivation, cleaning tips, book reviews and more! Click here to contact our staff about becoming a special or regular contributor to Cleaning Business Today.
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers.