Develop your reputation as an expert in cleaning by writing for blogs and publications.
Few activities can help you achieve an "expert" reputation faster than being invited to write for a publication or blog based on your knowledge and success as a cleaning expert.
Thought many are tempted to claim "expert" status, the mark of a true expert is to be able to cite the evidence, especially when claiming revenue-based achievements or using scientific terms like "sanitize" and "disinfect." When you see hyperlinks to reputable sources, such as the EPA, to back up assertions, you create and even stronger reputation for yourself because you show that you know the standards and that you know your clients will value 3rd party validation!
Beyond the obvious "get new clients" benefits of guest blogging, the common backlink to your company website - usually as part of your contributor bio - gains you a boost in your website rankings, often without paying a dime!
And, YES, even Cleaning Business Today invites cleaning industry and business experts to write on each month's focus as well as our regular columns on leadership, sales & marketing, operations, finance, motivation, cleaning tips, book reviews and more! Click here to contact our staff about becoming a special or regular contributor to Cleaning Business Today.
