Turn your “selfies” into brand marketing.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Late in December 2013, the Oxford English Dictionary named “selfie” the word of the year just as celebrities and local personalities started using “unselfies” to encourage folks to re-focus on community issues needing our attention. As you are considering the ways you will participate in various local [...]

Unless you can hire, schedule and deliver service within your customers’ “expectation lead-time,” your company will be using your prediction of demand to make big bets with working capital.More leads, more prospects, and more sales are certainly a key part of the formula for growing your business, but if you don't connect those activities (and [...]

Search Engine Optimization is more of a time committment than a financial one, but even more important and successful than many paid advertising opportunities.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Search Engine Optimization is more of a time commitment than a financial one, but even more important and successful than many paid advertising opportunities. SEO is a [...]

Recent data indicates that fewer Facebook users are following business, celebrity, and fan pages, and that can affect your social media marketing strategy.Recent data from Facebook indicates that at their peak, business and fan pages on Facebook reached only 20% of their fans and friends of fans combined. Today, peak reach might be 9% of [...]

The failure of most social media marketing campaigns and efforts lies in the content, not the posting strategy.[EasyDNNnewsToken:Left Justify Embed 300 x 250]You can plan all the posting schedules, email blasts, newsletter expectations in the world, but if you don't have anything to say, none of that matters. So where do you come up with [...]