Turn your “selfies” into brand marketing.

[EasyDNNnewsToken:Left Justify Embed 300 x 250]Late in December 2013, the Oxford English Dictionary named “selfie” the word of the year just as celebrities and local personalities started using “unselfies” to encourage folks to re-focus on community issues needing our attention.

As you are considering the ways you will participate in various local and national community campaigns this year, consider using the “unselfie” as part of your brand marketing. With your smart phone and a Facebook or Twitter account, it’s completely free!

Castle Keepers of Charleston recently joined with their local Ronald McDonald House to continue their efforts to lead research and delivery of the cleanest and most hygienic residential facility for their patients at risk.

And you can take this same concept as low-key as encouraging time and money donations or as high-energy as being part of a fundraising and participating team. Imagine group unselfies at the Race for the Cure near your town.

Derek Christian
is founder and owner of My Maid Service, Cincinnati’s largest, independent professional cleaning company. Prior to that, he spent twelve years at P&G working on household cleaning products.