Unless you can hire, schedule and deliver service within your customers’ “expectation lead-time,” your company will be using your prediction of demand to make big bets with working capital.
More leads, more prospects, and more sales are certainly a key part of the formula for growing your business, but if you don’t connect those activities (and their results) to hiring and training staff before you need them to fulfill sales, then your sales funnel is just hanging out there all by itself. That’s definitely NOT the way to grow your business.
Read the full article at SalesAndMarketing.com.
