Although green cleaning has been around since the 1970’s it is still not a mainstream concept, broadly speaking. While there are certain US markets where environmentalism is woven into the ethos of the community they are still in the minority. Even the eco-minded don’t necessarily view their cleaning products as having a real impact [...]
Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]
The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]
Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]
At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]
(Article sponsored by The Gift of Clean) Americans love gift cards! According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year. The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone. The National Retail Federation [...]
Ernie Hartong, former Executive Director of ARCSI, has started EJH Consulting. He will currently be working with Cleaning Business Today on their advertising sales. Hartong will also be working with the Gift of Clean, a Chicago based universal gift card company that has developed a gift card program for cleaning companies. “After ten years [...]
We’ve come a long way in six short years. What began as an e-zine with flip pages has grown into a multi-media news outlet for the cleaning industry, delivering the news you need to succeed through Cleaning Business Today’s social media channels, resource-rich web library and email newsletter. Our evolution continues but our purpose [...]
Amber Starling is a convert. She and two supervisors (crew bosses in her shop) earned their House Cleaning Technician certifications with the IICRC last November at the ARCSI/ISSA convention. And this year she is sending up to 6 employees plus her new partner for certification during the 2019 convention. We chased down Amber, founder [...]
Sure, it’s convenient for consumers to order up stuff on an electronic device, even cleaning service. According to HomeAdvisor professional house cleaners can cost anywhere from $50 – 90 per hour on average. Whether or not you believe these numbers, that’s a big spread. So how to consumers know how to place value on [...]
