Guerrilla Marketing Tip #19: Meet Your Competition

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You never know when you’re schedule is too full or half your staff calls out sick and you need a reliable service to help you out.

Instead of tearing your hair out when half of your staff calls out sick with the flu that’s going around, have a back-up plan: know that you have a good, professional working relationship with a competing cleaning company (or two) that you can call as backup.

[EasyDNNnewsToken:Left Justify Embed 300 x 250]Sounds counter-intuitive, I know, but it works great. Instead of having to call your clients for the that day and a few days after to cancel or reschedule their service, you’ll be able to quickly identify the now minor hiccup AND offer them a choice:

  • be cleaned today by So-and-so who does a great job cleaning like we do OR
  • we can reschedule your cleaning with one of our other techs/teams

The key with this strategy is to always be certain you have first confirmed that a tech/team from the other service is available AND, more importantly, that you have direct confirmation from your client that sending a substitute service to their home is acceptable. You certainly don’t want to surprise them with strangers!

To get yourself ready to “use” your competition in a friendly and professional manner, you’ll want to make sure you are connected to reputable businesses in your area through national trade associations and/or your local Chamber of Commerce. Look for other professional groups in your area who may offer you a way to select which businesses you might approach with this kind of arrangement. Check out for more on this preparation step.

Derek Christian is the owner of My Maid Service with locations in 1 and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com.  Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus.  Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers.

Author

  • Derek Christian headshot

    Derek Christian has been involved in the cleaning industry for more than 20 years and is an owner or investor in several cleaning companies. He founded My Maid Service, Cincinnati's largest independent professional cleaning company, which was later merged into Blue Skies Services. Prior to that, he spent 12 years at Proctor & Gamble (P&G) working on household cleaning products. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus.  Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers, sharing his marketing and sales expertise.

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Cleaning Business Today - The magazine for the cleaning industry
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