Accept and seek invitations to talk about cleaning and business for a variety of groups – and tell your clients!
One of the easiest ways to build brand recognition and credibility is to accept invitations to speak at local, regional, and national events related to cleaning and business.
Last week, cleaning business owners and business service providers from across the United States – and even the globe – gathered at the annual ISSA Trade Show and ARCSI, BSCAI, CETA, and IEHA Conventions and shared their expertise through their challenges and successes.
But you don’t have to join the national circuit just yet. Start locally by
- asking your close friends and family for a chance to talk to their favorite groups
- offer talks and demonstrations to the groups you frequent
- search online for groups in your target market(s)
- develop a list of topics and make a simple handout that you can easily drop in the mail or attach to an email
Not getting invitations? Look for groups in your area and send them a note with a few topics for them to choose from. Most groups are scrambling to find new resources to share with their members, and you can fill that need!
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Blue Skies Services and Castle Keepers.