Leadership
Leadership in a cleaning business starts with the owner and can grow to include managers and field supervisors. Beyond the activity of cleaning, good leaders know and continually learn about good business and management practices as well as people management – all towards leading their company to growth and profitability.
How to Hire House Cleaners From the AI Layoff Pool
AI layoffs are creating a new pool for recruiting house cleaners — but most earned 21% more than cleaning technicians do. Here’s who to hire and how to keep them.
Authority Brands Names Elicia Azali Chief Customer and Marketing Officer, Whitney Woodward Chief People Officer
Authority Brands, one of the largest multi-brand home services franchisors in the United States, today announced two additions to its executive leadership team: Elicia Azali as Chief Customer and Marketing Officer, and Whitney Woodward as Chief People Officer.
What 2008 and COVID Taught Cleaning Businesses
Two very different recessions hit the cleaning industry differently. Here’s what the FRED data showed, what Castle Keepers learned, and which lessons should be SOP by now.
How AI-driven Layoffs Affect Your Home Cleaning Business
The AI-driven white-collar layoff wave is creating three real pressures on residential cleaning businesses — and one brief window to act on.
ISSA Show 2026: Residential Attendee Guide to Las Vegas
Not all sessions at ISSA Show are labeled Residential — but your whole week can be. Here’s how to build your Las Vegas playbook before you leave home.
The Management Skills That Actually Matter in a Cleaning Company
The transition from cleaner to manager is harder than anyone admits. Learn the specific skills that build real accountability and authority on a cleaning team.
The Three Stakeholders Every Cleaning Owner Balances
Employees, customers, and the business itself: cleaning companies only thrive when all three win together. Here’s the framework — and why rising costs make it urgent now.
Cleaning Business Marketing You Can Actually Repeat
A cleaning company can be busy one week and quiet the next. Owner discussions in groups and subreddits this week described that uneven rhythm, along with a familiar frustration: social groups attract bargain shoppers, while a Google listing gets views […]
How to Scale a Cleaning Business: Paul Auguste at ISSA 2026
Paul Auguste built a millionaire cleaning business by ditching complexity and building systems that run without him. Here’s what he’s bringing to ISSA Residential in Las Vegas.
Cleaning Business Brand That Books Itself: ISSA 2026 Preview
Allie Williamson scaled from $300K to $3M with brand-first marketing. Preview her ISSA 2026 session on building a cleaning business brand that books clients.
