Sales and Marketing
In Sales and Marketing, you’ll find a collection of resources related to marketing your business and empowering your sales force.
K-Shaped Economy: What It Means for Cleaning Companies
A K-shaped economy means your customers — and your staff — aren’t all experiencing the same economy. Here’s how to read it, and what to do about it inside your business.
Close Rate Per Week: The Core KPI That Turns Quotes Into Predictable Revenue
Your cleaning company’s close rate decides how much revenue is actually predictable. Learn how to calculate it, the ~30% top-quartile target, and how to raise it.
Quotes Per Week: The Core KPI That Tells You If Your Cleaning Business Is Growing
Quotes per week is the cleaning KPI that signals real growth. Learn how to calculate it, hit the 19-per-week benchmark, and quote more accurately to win.
Bill Rate Per Cleaning: How a 1% Price Increase Becomes 10% More Profit
Your bill rate per cleaning is the most direct lever on profit. Learn how to calculate it, why small price increases compound, and proven ways to raise it.
How to Best Market and Brand a Cleaning Business in the Modern Age
In today's competitive market, effectively branding and marketing your cleaning business is crucial to stand out and attract clients. Whether you offer residential cleaning, commercial janitorial services, or specialized cleaning for vehicles, a well-crafted marketing strategy and strong brand identity […]
5 Types of Cleaning Packages You Can Offer To Commercial Establishments
Maintaining a clean and healthy environment is crucial for any commercial establishment, be it an office building, a hotel, or a restaurant. It not only creates a good impression on customers but also ensures the health and safety of employees […]
Ways To Upsell Your Cleaning Business For 2022
Upselling refers to the process of adding value to your cleaning services or cleaning products order. The main strategy is for you to increase the value of your services offered by expanding its range and improving its quality. In the […]
How Community Involvement Projects Help Grow Your Cleaning Business
Most businesses are jumping on the community project train for a few reasons. One of them has to do with how their participation gets their brand name known. Another would be their desire to give back to the community for […]
4 Ways You Can Use Reputation Marketing to Grow Your Cleaning Business
It’s no secret that the cleaning industry is quite a competitive business environment. As a business owner, it’s crucial that you find a way to differentiate your business in your local market - and your online reputation is the key […]
5 Ways To Keep Clients Satisfied With Your Cleaning Services
In a saturated market where hundreds to perhaps thousands of businesses offer the same types of products and services, competition can be quite stiff. And with more competition, customers also get more options to choose which service providers to do […]
