Sales and Marketing
In Sales and Marketing, you’ll find a collection of resources related to marketing your business and empowering your sales force.
Cleaning Business Marketing You Can Actually Repeat
A cleaning company can be busy one week and quiet the next. Owner discussions in groups and subreddits this week described that uneven rhythm, along with a familiar frustration: social groups attract bargain shoppers, while a Google listing gets views […]
Cleaning Business Brand That Books Itself: ISSA 2026 Preview
Allie Williamson scaled from $300K to $3M with brand-first marketing. Preview her ISSA 2026 session on building a cleaning business brand that books clients.
K-Shaped Economy: What It Means for Cleaning Companies
A K-shaped economy means your customers — and your staff — aren’t all experiencing the same economy. Here’s how to read it, and what to do about it inside your business.
Close Rate Per Week: The Core KPI That Turns Quotes Into Predictable Revenue
Your cleaning company’s close rate decides how much revenue is actually predictable. Learn how to calculate it, the ~30% top-quartile target, and how to raise it.
Quotes Per Week: The Core KPI That Tells You If Your Cleaning Business Is Growing
Quotes per week is the cleaning KPI that signals real growth. Learn how to calculate it, hit the 19-per-week benchmark, and quote more accurately to win.
Bill Rate Per Cleaning: How a 1% Price Increase Becomes 10% More Profit
Your bill rate per cleaning is the most direct lever on profit. Learn how to calculate it, why small price increases compound, and proven ways to raise it.
How to Best Market and Brand a Cleaning Business in the Modern Age
In today's competitive market, effectively branding and marketing your cleaning business is crucial to stand out and attract clients. Whether you offer residential cleaning, commercial janitorial services, or specialized cleaning for vehicles, a well-crafted marketing strategy and strong brand identity […]
5 Types of Cleaning Packages You Can Offer To Commercial Establishments
Maintaining a clean and healthy environment is crucial for any commercial establishment, be it an office building, a hotel, or a restaurant. It not only creates a good impression on customers but also ensures the health and safety of employees […]
Josh Latimer on Courage, The Four Levels of Value, and Marketing Your Business
Josh Latimer recently joined Liz Trotter and her guest host Olu Auguste on Smart Business moves to share some Marketing tips, talk about the importance of having courage, and share his thoughts on the four levels of value.
SKY-ROCKET Your Lead-Generation and Sales Results With Texting
The vast majority of us would much rather send a text message. The data reflects this assumption as well. Over 80% of consumers said they want to communicate with businesses via text rather than by phone or email. To understand […]
