Sales and Marketing
In Sales and Marketing, you’ll find a collection of resources related to marketing your business and empowering your sales force.
Close Rate Per Week: The Core KPI That Turns Quotes Into Predictable Revenue
Your cleaning company’s close rate decides how much revenue is actually predictable. Learn how to calculate it, the ~30% top-quartile target, and how to raise it.
Quotes Per Week: The Core KPI That Tells You If Your Cleaning Business Is Growing
Quotes per week is the cleaning KPI that signals real growth. Learn how to calculate it, hit the 19-per-week benchmark, and quote more accurately to win.
Bill Rate Per Cleaning: How a 1% Price Increase Becomes 10% More Profit
Your bill rate per cleaning is the most direct lever on profit. Learn how to calculate it, why small price increases compound, and proven ways to raise it.
How to Best Market and Brand a Cleaning Business in the Modern Age
In today's competitive market, effectively branding and marketing your cleaning business is crucial to stand out and attract clients. Whether you offer residential cleaning, commercial janitorial services, or specialized cleaning for vehicles, a well-crafted marketing strategy and strong brand identity […]
Growing Your Cleaning Business: Tips With A Difference
Expanding your cleaning company can be a rewarding endeavor, offering increased revenue and the opportunity to serve more clients. However, growth requires strategic planning and execution. This article provides practical advice for growing your cleaning company, including insights into effective merchandise, […]
Ways To Upsell Your Cleaning Business For 2022
Upselling refers to the process of adding value to your cleaning services or cleaning products order. The main strategy is for you to increase the value of your services offered by expanding its range and improving its quality. In the […]
How Community Involvement Projects Help Grow Your Cleaning Business
Most businesses are jumping on the community project train for a few reasons. One of them has to do with how their participation gets their brand name known. Another would be their desire to give back to the community for […]
6 Ways To Attract More Clients For Your Cleaning Service
A cleaning company is a great business to have these days. With homeowners having limited time due to work and personal obligations, there’s now a rising demand for professional cleaners. It can be tough even for homemakers to maintain a […]
Rank Your Cleaning Business Higher In Google Maps In 2021
Your Google Maps listing is a crucial marketing tool for your residential cleaning business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But just because you are the best […]
How to Promote a Cleaning Business Through Social Media
With the advent of social media, marketing, and promotion of products and services has taken a more straightforward and exciting turn. With the millions of users on different social media platforms, marketing your cleaning business online should be effortless, fun, and fulfilling.
