<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

Radical new approach to marketing: tell customers the truth

A conversation with Marcus Sheridan about “They Ask, You Answer,” the content marketing approach that saved his business and catapulted him to search engine royaltyOn April 19-21, 2018, ARCSI will host the 2018 ISSA Leadership Summit in Tucson, AZ. The event will feature three high-level business leaders, including international speaker Marcus Sheridan. Marcus’ ground-breaking book [...]

By |2018-03-21T21:07:46+00:00March 21st, 2018|Sales and Marketing, Start Your Cleaning Business|

Who and what should dictate cleaning product pricing?

How to avoid a never-ending price war with your competitors The price of your products is a fundamental element of your sales and marketing strategies. Competition is continually fierce in the cleaning industry and the costs of your goods – relative to those of your competitors – can often make or break a sale. [...]

By |2018-08-12T13:52:58+00:00April 12th, 2017|Measuring Success / KPIs, Operations, Sales and Marketing|

Checklist for success

5 ways to gauge how effectively you’re managing your cleaning business There are literally thousands of successful janitorial companies.  But not everyone has a successful business. Many people struggle on a day-to-day basis, and there are business owners who think their business is doing great but don’t realize they are treading water at best. [...]

Taking your Facebook advertising to the next level with Ad Manager

Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where they [...]

By |2017-04-05T18:15:46+00:00April 5th, 2017|Sales and Marketing, Technology|

NC company offers gravesite cleaning

Heaven’s Maid finds niche market and performs monumental tasksGreensboro, NC -  When Sabah Ammouri found his grandparents' graves in a state of neglect, he envisioned a service that would allow people to book landscaping, cleaning, and flower delivery for their loved ones grave sites. So he and his friend Michael Goliszek founded Heaven's Maid. Although [...]

Angie’s List brings the hammer down on non-advertisers

Additional changes to angieslist.com will fundamentally alter your relationship with the company. - by Derek ChristianAngie's List continues to make very large changes as they move to more of an advertiser supported model. We have included the text of an email (below) that was sent to us by a reader. Other readers have reported similar statements [...]

By |2016-08-02T19:32:47+00:00August 2nd, 2016|Sales and Marketing, Technology|

Morning-After Maids finds niche market in post-party chaos

Innovative cleaning business charges by number of guestsTwo young entrepreneurs in New Zealand may be very late to the party, but their new cleaning business is off to a fast start. Rebecca Foley and Catherine Ashurst of Auckland, New Zealand have launched Morning-After Maids with a unique clientele: hungover party hosts. Their services include not only [...]

New urban housing includes professional maid service

Ollie micro-apartments target renters with “all-inclusive living experience”Monadnock Development has broken new ground with “micro-apartments,” some of which are about half the size of an average studio in Manhattan. New York City waived its 400-square-foot minimum requirement for Caramel Place, which has been designed in an attempt to address the shortage of urban housing. Among [...]

How the changes to Angie’s List will affect your cleaning business

Tech giant to introduce 3 levels of membership and a significant change in how ads will displayFollowing the Revenue Depending on your market, Angie’s List may be a big driver of sales for your business. They have announced some major changes that mean you will need to adjust your strategies. The biggest change is Angie’s List is going [...]

By |2016-06-14T19:02:17+00:00June 14th, 2016|Sales and Marketing, Technology|

How companies can clean up with upselling

It’s up to seven times cheaper to keep an existing customer than to acquire a new one.You may or may not know that it’s up to seven times cheaper to keep an existing customer than to acquire a new one. This fact alone places customer retention high on the agenda for many in the ultra-competitive [...]

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