Whether you’re just starting out, or have been in business for awhile, guerrilla marketing is a great way to get lots of bang for your marketing buck!
Just what is guerrilla marketing and how can it help you position your cleaning business for success? This is the first post in a series of tips that will help you get more bang for your marketing buck! CBT co-founder and Editor in Chief Derek Christian came up with these tips based on his success as the founder and owner of My Maid Service, Cincinnati’s largest, independent professional cleaning company.
To begin, let’s look at the definition of guerrilla (also guerilla) marketing. The American Marketing Association defines guerrilla marketing as follows:
guerrilla marketing, n. [guh–ril–uh mahr–ki-ting] — unconventional marketing intended to get maximum results from minimal resources
So, all of the tips we’ll share in this series will be tactics that you can implement for minimal investments — tips that will help maximize your marketing results.
Our first tip is:
Car graphics — Use vinyl decals or full wraps, depending on your cash flow and
projected return on investment (ROI).
With car graphics, potential customers will see your marketing message coming and going, allowing you to maximize your marketing time.
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers.