Sales and Marketing Archives | Page 10 of 23

From Contract Cleaner to Master Franchisee
From Contract Cleaner to Master Franchisee

From Contract Cleaner to Master Franchisee

How one woman built her commercial cleaning franchise empire in Florida and Puerto RicoGloria Columna has been with the Anago Cleaning Systems brand since 1994, first as a subcontractor, then as a unit-franchisee and now a Master Franchisee for the entire territory of Puerto Rico. The strong female entrepreneur moved to Florida after she graduated [...]

By Gloria Columna|2014-12-15T17:51:59-05:00December 15th, 2014|Leadership, Sales and Marketing|

Get Ready to Add Laundry to Your Service List with New Laundry Robot
Get Ready to Add Laundry to Your Service List with New Laundry Robot

Get Ready to Add Laundry to Your Service List with New Laundry Robot

While some cleaning services and independent contractors offer laundry services to clients, most do not because often the time it takes to complete laundry exceeds the amount of time needed to clean the home. But PR2, a semi-humanoid robot by UC Berkeley and the University of Massachusetts, may soon enable home service provides a way [...]

By CBT Editorial Staff|2014-12-05T16:09:33-05:00December 5th, 2014|News, Sales and Marketing, Technology|

For Contract Cleaners: Effective Marketing That Saves Time, Money, and Energy
For Contract Cleaners: Effective Marketing That Saves Time, Money, and Energy

For Contract Cleaners: Effective Marketing That Saves Time, Money, and Energy

Chicago, IL - According to Joe Polish, the former carpet cleaning technician who has become an internationally acclaimed sales instructor, when small business owners consider marketing strategies, they must focus on the most effective programs that save time, money, and energy. One of his suggestions, shared by many marketers, is to develop ways to [...]

By CBT Editorial Staff|2014-12-05T15:35:51-05:00December 5th, 2014|News, Press Release, Sales and Marketing|

The Best Business Plan is an Imperfect Plan: 5 Lessons in Annual Planning
The Best Business Plan is an Imperfect Plan: 5 Lessons in Annual Planning

The Best Business Plan is an Imperfect Plan: 5 Lessons in Annual Planning

The perfect plan for growth is a recipe for disappointment and disaster.The last thing you want as a business owner or business development manager is a “perfect annual plan,” where the numbers add up perfectly to the growth you are expecting next year with corresponding increases in spending to match that growth. Having an [...]

By Derek Christian|2014-11-25T20:31:55-05:00November 25th, 2014|Business Strategy, Sales and Marketing|

Guerrilla Marketing Tip #12: Talks and Lectures
Guerrilla Marketing Tip #12: Talks and Lectures

Guerrilla Marketing Tip #12: Talks and Lectures

Accept and seek invitations to talk about cleaning and business for a variety of groups - and tell your clients!One of the easiest ways to build brand recognition and credibility is to accept invitations to speak at local, regional, and national events related to cleaning and business. Last week, cleaning business owners and business service [...]

By Derek Christian|2014-11-06T18:05:29-05:00November 6th, 2014|Sales and Marketing|

Handy Turning Things Upside Down
Handy Turning Things Upside Down

Handy Turning Things Upside Down

Handybook shortens name, introduces new logo, Oisin, HanrahanHandybook, which got its start in the Harvard Innovation Lab, shortens its brand to Handy and debuts a logo that reads the same right-side-up or upside-down. Read more.

By CBT Editorial Staff|2014-10-24T19:30:59-05:00October 24th, 2014|News, Sales and Marketing|

Maid Service Raps into Spotlight
Maid Service Raps into Spotlight

Maid Service Raps into Spotlight

Mopp makes cleaning cool, then gets boughtFounders of mopp.com, Pete Dowds and Tom Brooks have a different marketing message: make cleaning cool. They're doing that by connecting customers and cleaners through the Mopp app and using rap-style videos. After coordinating the launch of their app with a humorous rap video that features Mopp employees, the [...]

By CBT Editorial Staff|2014-10-24T13:25:04-05:00October 24th, 2014|News, Sales and Marketing|

When More Marketing isn't Going to Help You Grow
When More Marketing isn't Going to Help You Grow

When More Marketing isn't Going to Help You Grow

Sending the "Just Following Up" email without any sort of value or call-to-action is not good for your sales conversion rate.Digital marketing expert Hendrik de Vries advises: "sending the 'Just Following Up' email without any sort of value or call-to-action is not good." When designing and implementing a lead nurture (or follow-up) campaign to keep [...]

By CBT Editorial Staff|2014-10-03T16:08:34-05:00October 3rd, 2014|Sales and Marketing|

Tracking Email Marketing ROI Gets Trickier
Tracking Email Marketing ROI Gets Trickier

Tracking Email Marketing ROI Gets Trickier

Research indicates that while the number of eblasts and newsletters from businesses is on the rise, receiver activity - opens, clicks, and purchases - are down.Email volume from businesses to their consumers rose 9% from 2013 - 2014, but overall opens are down 3% overall clicks are down 14% Here's where it gets tricky: "opens [...]

By CBT Editorial Staff|2014-10-03T13:12:35-05:00October 3rd, 2014|Sales and Marketing|

Guerrilla Marketing Tip #30: Text Signatures
Guerrilla Marketing Tip #30: Text Signatures

Guerrilla Marketing Tip #30: Text Signatures

Increase your brand awareness with text signatures.If you are using text messaging in your business operations - and you should be, especially if you are targeting any market in the millennial age group - be sure to use a simple but informative text signature. Just as with an email signature, you program it in and [...]

By Derek Christian|2014-09-09T16:57:33-05:00September 9th, 2014|Sales and Marketing|