Mopp makes cleaning cool, then gets bought
Founders of mopp.com, Pete Dowds and Tom Brooks have a different marketing message: make cleaning cool. They’re doing that by connecting customers and cleaners through the Mopp app and using rap-style videos. After coordinating the launch of their app with a humorous rap video that features Mopp employees, the UK company grew more than 900% in 2014 and now boasts upwards of 10,000 cleanings per month. The company apparently gained the attention of virtual maid service Handy, which acquired Mopp in September.
Maid Service Raps into Spotlight
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