How to Market a Cleaning Business

Getting in front of the right kind of leads – or any new leads at all – is more and more difficult in the modern, digital and hyper-connected world.Marketing has made another huge shift as consumers are often using mobile devices as the first place they search for a service in their home. Gone are [...]

Germany-based Helpling to Battle Black Market Domestic Cleaning Services

Rocket Internet's start-up raises $16.8 million in bid to go stake out territoryIn its efforts to go global, the home cleaning online marketplace Helpling faces “the black market that dominates domestic cleaning services in most countries” as its chief competitor. Read more.

By |2015-01-12T18:30:40-05:00January 12th, 2015|News, Start Your Cleaning Business, Technology|

Casabella and Edison Nation Search for New, Innovative Cleaning Products

Make a different mark on the cleaning industry by entering your custom products for retail development. Deadline January 19, 2015Casabella and Edison Nation have partnered in an exclusive search to find fresh new ideas for cleaning products.  Anyone who has an innovative idea can submit sketches, descriptions, prototypes, or even market-ready products.  Specializing in housewares [...]

By |2014-12-22T17:23:24-05:00December 22nd, 2014|Cleaning Science, Start Your Cleaning Business, Technology|

Breaking Story: Homejoy to Pause More Operations Internationally

Following the announcement of the "pause" of its Canadian operations on Sunday, December 14, Homejoy has now announced the "pause" of its operations in France. Suspicions are mounting that these "pauses" - as yet an undefined business move - are the result of new competition entering and being adopted by consumers in these markets, namely [...]

By |2014-12-16T14:30:48-05:00December 16th, 2014|Leadership, News, Operations, Start Your Cleaning Business|

Breaking Story: Homejoy to "Pause" Canadian Operations

A Homejoy spokesperson has confirmed that Homejoy is "pausing" its operations in Canada - specifically Toronto and Vancouver - over the next few weeks. The company will continue to maintain relationships with cleaning technicians during the pause, but has not yet identified publicly what continuing service or support it will be offering to existing users [...]

By |2014-12-15T14:45:10-05:00December 15th, 2014|Leadership, News, Operations, Start Your Cleaning Business|

Top Five Secret Reasons Your Cleaning Company May Fail

West Chicago, IL - The contract cleaning industry is lucky...only about half the companies fail in five years. This is a whole lot better than restaurants. It is estimated that 80 percent of restaurants are long gone in five years.*   However, the reasons a restaurant fails and why a cleaning company closes can be [...]

Automated Background Check Service Coming Soon

Online start-up with $9 Million war chest debuts new serviceCheckr, another Silicon Valley online start-up, recently raised $9M in funding for its online, automated background checking service. The company aims to eventually become the "trust layer for the Internet." Read more. 

Handy Sued for Illegal Worker Practices

Two former Handy contractors filed suit against the on-demand "handyman" and house cleaning startup.On Thursday, October 30, 2014, two former Handy house cleaning contractors filed a class action lawsuit against the on-demand "handyman" and house cleaning startup. Among other things, the filing claims that Handy misclassified employees as independent contractors failed to pay minimum wage [...]

Homejoy Adds Carpet Cleaning and Handyman Services to Menue

Originally launched as a home cleaning service, Homejoy is rolling two new services out of beta in the Bay Area and San Jose.Two-year-old virtual maid service Homejoy aims to keep up with the competition (like Handy) by adding carpet cleaning and general handyman services to their menu. Consumers use a website or mobile app to [...]

By |2014-11-05T21:49:07-05:00November 5th, 2014|Leadership, News, Start Your Cleaning Business|
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