How to Increase Holiday Sales Using Gift Cards

Gift card

Selling gift cards is a proven method to increase sales for your house cleaning business, especially over the holidays. Maximizing gift card sales can be tricky.  Matt Ricketts shares the tricks he has learned over the years to consistently sell over $30,000 in gift cards over the holiday season.

Authors

  • Tom Stewart headshot

    Tom Stewart is a CEO and industry thought leader focused on scaling residential cleaning businesses through strategy, systems, and leadership development, translating complex concepts into actionable frameworks. With his wife Janice Stewart, he co-owns Castle Keepers, the first company to achieve CIMS certification. Tom is the founder and CEO of MaidCentral Software, the leading business management platform for professional home cleaning companies in North America, and the founding editor and publisher of Cleaning Business Today. Learn more at TomStewart.com.

    Founder and CEO
  • Liz Headshot 05 2026 square

    Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington.  She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise:

    Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993
    Real Estate: Built a portfolio of over 80 rental properties
    Industry Expertise: 30+ years in the cleaning industry and beyond
    Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders

    Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.

    Founder and CEO
  • Matt Ricketts square

    Matt Ricketts is President and Chief Experience Officer of Better Life Home, a fast- growing maid service which he co-founded with his wife Angela in St. Louis, Missouri.

    Co-Founder and CEO
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Cleaning Business Today - The magazine for the cleaning industry
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