Sales and Marketing Archives | Page 15 of 23

Stop Asking the Wrong Questions about Pricing Your Service
Stop Asking the Wrong Questions about Pricing Your Service

Stop Asking the Wrong Questions about Pricing Your Service

Each company’s pricing sweet spot is different, so dig in to the full complexity of figuring up your perfect service price for your market.Yes! Yes, there is a WRONG question to ask about pricing your service. You know it already. You’ve seen it a million times on LinkedIn boards, on Facebook, in listservs, at conferences. [...]

By CeCe Mikell|2014-04-02T12:57:24-05:00April 2nd, 2014|Finance, Operations, Sales and Marketing|

Happy Birthday,CBT! Our First Year in Review
Happy Birthday,CBT! Our First Year in Review

Happy Birthday,CBT! Our First Year in Review

CBT celebrates its first year of delivering the best news and business information to cleaning business owners.[EasyDNNnewsToken:Left Justify Embed 300 x 250]As we release the thirteenth issue of Cleaning Business Today, we reflect on the wonders of our first year of bringing you breaking news, unique insights, hidden issues, videos and downloads of business tools, [...]

By CeCe Mikell|2014-04-01T17:01:01-05:00April 1st, 2014|Archived Issues, Cleaning Science, Cleaning Tips, Downloads, Finance, Green Cleaning, Leadership, News, Operations, Sales and Marketing, Staff Management, Start Your Cleaning Business, Technology|

ARCSI Streamlines Membership Options
ARCSI Streamlines Membership Options

ARCSI Streamlines Membership Options

To make the benefits of membership easier to access, ARCSI has streamlined their former 3-tiered system into two simpler but meatier options: Executive and Basic.Executive Membership - Four (4) company members have full access to member benefits - One (1) free registration to the Annual ARCSI Cleaning Convention - Deep discounts on additional Convention [...]

By ARCSI|2014-03-26T21:38:29-05:00March 26th, 2014|Leadership, News, Sales and Marketing|

Carpet Cleaner Wins Suit Against Yelp
Carpet Cleaner Wins Suit Against Yelp

Carpet Cleaner Wins Suit Against Yelp

“The Virginia statute makes the judge a gatekeeper..."The Virginia Court of Appeals ruled that reviews are not protected under the First Amendment if the Yelp users were not customers of the company being reviewed. The decision could change the rules for internet consumer reviews. Read more.

By CBT Editorial Staff|2014-03-26T21:26:55-05:00March 26th, 2014|Carpet Cleaning, Customer Service, News, Sales and Marketing, Technology|

5 Ways to Improve Your Twitter Advertising
5 Ways to Improve Your Twitter Advertising

5 Ways to Improve Your Twitter Advertising

The big story is that, in 2014, effective social media engagement is no longer free. To guarantee visibility and reach, you’re going to have to pay to play.Social media advertising comprises a lot of options. Use these five low-cost methods to see if Twitter is really generating the website traffic you need: Get in front [...]

By CBT Editorial Staff|2014-03-05T18:59:32-05:00March 5th, 2014|Sales and Marketing|

47 Keywords Every Maid Service MUST Know for Google
47 Keywords Every Maid Service MUST Know for Google

47 Keywords Every Maid Service MUST Know for Google

The days of free SEO getting your website noticed online are over; use these 47 keywords to get your Google AdWords campaign started.

By Amar Ghose|2018-08-29T09:35:38-05:00February 28th, 2014|Downloads, Sales and Marketing, Technology|

Strength in Numbers: Virtual Maid Service Marketplaces on the Rise
Strength in Numbers: Virtual Maid Service Marketplaces on the Rise

Strength in Numbers: Virtual Maid Service Marketplaces on the Rise

Two of the biggest names in e-commerce are getting into the online marketplace.The virtual maid service movement is coming into full swing with eBay (Nasdaq:EBAY) and Angie’s List (Nasdaq:ANGI) moving into the online marketplace – connecting consumers more directly with maid service providers, including the ability to book and pay online. In 2013, eBay tested [...]

By CeCe Mikell|2014-02-26T19:41:36-05:00February 26th, 2014|Sales and Marketing, Technology|

Sales & Marketing: Fixing Your Email Marketing Oops
Sales & Marketing: Fixing Your Email Marketing Oops

Sales & Marketing: Fixing Your Email Marketing Oops

Join the club - the club of marketers and business owners who didn't find that mistake in the email until AFTER it hit customers' inboxes.Every business owner and marketing associate has done it. You know. Found the glaring error AFTER the mass email went out to thousands of current and potential customers. So what can [...]

By CBT Editorial Staff|2014-02-12T19:52:21-05:00February 12th, 2014|Sales and Marketing|

Rate-My-Employer Website
Rate-My-Employer Website

Rate-My-Employer Website

Forget the glass ceiling, if the "glass door" shatters, you're in trouble. [EasyDNNnewsToken:Left Justify Embed 300 x 250]We knew it would happen eventually. You can rate your college professors, your shopping experience, your hotel, and your cleaning service; now employees have a place to rate their employers. After all, employee engagement and satisfaction has high [...]

By CBT Editorial Staff|2014-02-03T15:39:20-05:00February 3rd, 2014|Sales and Marketing, Staff Management, Technology|

The One Email that Increased Bookings by 22%
The One Email that Increased Bookings by 22%

The One Email that Increased Bookings by 22%

For those who build their business growth models on recurring clients rather than one-offs, increasing repeat bookings is essential. We did that with a simple, automated “Come Back” email campaign.[EasyDNNnewsToken:Left Justify Embed 300 x 250] When we started Fast Friendly Spotless in Orange County, our big focus was on growing our business and focusing on [...]

By Amar Ghose|2014-01-24T21:20:00-05:00January 24th, 2014|Sales and Marketing|