The days of free SEO getting your website noticed online are over; use these 47 keywords to get your Google AdWords campaign started.
Google is by far the most used search engine on the internet, accounting for over 66% of all searches. With over 3.3 BILLION searches PER DAY it’s an absolute certainty that potential customers in your local area are looking for your cleaning business as you read this.
There are two ways to get in front of your future clients on Google. Both revolve around the keywords I’ll give you. First, you can optimize your website to rank for these keywords when someone searches. Second, you can advertise with Google using Google AdWords to automatically show up at the top of searchers’ screens when they type in a keyword you’re targeting.
Neither of these things happen overnight; however this article will go over how your maid service can get the ball rolling with both. I’m giving you 47 basic keywords that should work for any residential cleaning business and over 70 in total if you’re advertising green cleaning.
Optimizing Your Website for Organic SEO
The easiest way to get started with the keyword list attached is to also use as many of those keywords in the text on your website as possible.
– For every keyword used, make sure that same word or phrase is used on your website.
– Use typed-in text, not graphics with the words included.
– Keep sentences short and clear – one idea at a time for easy readability.
Keep it simple. Replace some instances of “maid service” with “home cleaning company.” Just doing that will put you on Google’s radar for those keywords.
Setting Up Your Google AdWords Campaign
With Google regularly updating the way AdWords work, your best resource for helping you get set up and keep up is the Google AdWords Channel on YouTube. Google also has a handy ebook to help out: “A Guide to Building Successful AdWords Campaigns.”
If you’re already active on your own with AdWords, all you’ll need to do is copy and paste the 47 keywords list to round out your current list and campaigns. And as with any marketing campaign, set goals and track the results to make sure you are spending your marketing dollars wisely.
Click here to download “47 Keywords You Must Be Ranking For Cleaning Businesses.”
Amar Ghose is the founder and CEO of ZenMaid Software, Inc. He previously started and operated Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work, he successfully operated the service in under 30 minutes per day and is trying to help other owners do the same.