The big story is that, in 2014, effective social media engagement is no longer free. To guarantee visibility and reach, you’re going to have to pay to play.

Social media advertising comprises a lot of options. Use these five low-cost methods to see if Twitter is really generating the website traffic you need:

  1. Get in front of new followers with Promoted Accounts
  2. Use Promoted Trends to be top dog for a day
  3. Target specific followers with Promoted Tweets
  4. Be sure to craft strong, concise Calls to Action
  5. Follow @TwitterAdTips for personalized tips from Twitter

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