<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
Sharing what you learn at convention with customers is key for employee engagement.Going to "convention" and leadership conferences used to be just that, a time for the top 10% of leaders or managers in a company to go off for a few days to talk to the top 10% of leaders and managers from other [...]
Unlike what people would otherwise tell you, with practice, you can get better at cold calling.Cold Calling Master Johnson Kee offers three tips to help make cold calling, well, less cold: 1. Remember that you're a HUMAN, not a SALESPERSON. Talk like a human, smile like a human, think like a human and have a [...]
The need for damage control is increasing for brands images suffering from bad reviews and other trust-related catastrophes.When you've suffered a hit to your company reputation from bad reviews online, use these five actions to manage your response: 1. Use a persuasive source to speak on your behalf: call up your most notable client - [...]
Just 5 tips and 5 minutes spent updating your business email signature can make all the difference in making an impression on a new lead and creating a sense of comfort and connection with a long-time client.Use these five tips to revise and polish your email signature - so that it works FOR your branding [...]
Pick your social media playground and dominate it!Since the addition of social media to the brand marketing and customer engagement tools, I've stuck with my mantra: Pick one and dominate it! So what are your choices? And what are the best practices for businesses using them? Google+ is the social network with the most moving [...]
Join more than 16,000 cleaning industry professionals, all determined to improve the industry as well as their individual businesses.“I love to see all the big things and the small things that come to market that make things easier or allow us to work faster,” says Ed Selkow, president of Janitorial Growth Solutions and an ISSA/INTERCLEAN [...]
If you are going to add Millennial customers to your business, you need to be in the palm of their hands.In the first part of this two-part series, I discussed how the emerging generation of cleaning customers is bringing a new set of expectations to the marketplace. In short, they are wired, demanding and impatient [...]
Scheduling your social media checks and posts around high activity points can improve your lead generation rates.Knowing WHEN to post on each different social media and networking site is just as important as WHAT you post. Here's a quick guide based on research from SendSocialMedia that will help you schedule your live social activity time [...]
The popular review site offers business partners new feature.Angie's List has announced that business partners now have to accept payment on Big Deals through Angie's List with a "Buy Now" button on Big Deals. Learn more (business sign in required).
When it comes to Google AdWords, work smarter, not harder.I stumbled across the term “Google AdWords Inflation” a couple of weeks ago, and it got me thinking. I rarely appreciate stories that began “I remember when you could buy a candy bar for a nickel,” but in this case I need to make an exception. [...]
