<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
My dad gave me this book when I graduated college, and it has served me well through my life. I still use these principles every day to grow my business. One of my all-time favorite business books is Dig Your Well Before You’re Thirsty, which is written by Harvey MacKay. My dad gave me this [...]
Learn how a small budget can go a long way toward finding new clientsOwners often ask me, “How can I grow my sales on a small budget?” If you are doing a good job of holding onto current clients, you are halfway there. You have built solid relationships with your technicians and your clients. [...]
Five tips to multiply your marketing effectiveness.LAST MONTH, we talked about the benefits of face to- face marketing via networking. While this is a valuable method of generating leads and referrals, technology is great, too, because of the ability to market to multiple prospects. However, don’t let the seeming ease of technology lull you into [...]
You don't have to be a member of a franchise in order to cookie-cutter the same ingredients for buildingSuccessful national and international retailers, manufacturers and franchise organizations are the perfect example of this topic. The franchisor has typically spent a lot of time and money creating a system of delivering products and/or services perceived by [...]
Is it just semantics or is there a difference? Which do you want to cultivate?Most people use these two terms interchangeably. In fact, both terminologies refer to consumers of goods and services. However, the subtle differences in meanings are extremely important in our industry. Yes, both of these expressions refer to people who pay other [...]
Putting clients' price negotiations in reverse.The Achilles heel of many cleaning services is dealing with clients who want to negotiate price. If the client detects for one second that you are uncomfortable responding to her challenge on your price, you have an uphill battle. Very often it's not what you say verbally in response to [...]
Becoming a green cleaning company means much more than simply changing your chemistries. A true green-cleaning program includes modified processes, personnel training and specialized equipment and products. This holistic approach involves implementing green throughout your entire company. Every organizational discipline should be evaluated so that the efforts of every part of your company support the ultimate business goals that you define for going green. To reap the many rewards of becoming a green cleaning company requires careful, strategic change management.
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Participate in cleaning industry associations nationally and locally to enhance your presence.Nearly every major profession in the US has at least one national association. Many are surprised to learn that the cleaning industry has several because the profession is so large and pervasive in every area of our lives. Affiliating with one or more national [...]
New method for getting new clients isn't exactly legal.For a little over a year, independent house cleaner Susan Warren has been breaking into empty homes, doing some light cleaning, and leaving a bill. Her philosophy: many homeowners just don't know how good it can be to have a house cleaner, so she feels they need [...]
