Customer types and how to make them all happy

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It’s hard to believe that the convention is less than 2 months away. I’ve been going to the convention since ARCSI first began – it must be at least a decade now! For the past few years I’ve contemplated whether or not it was a good use of resources. After all – I’ve heard the vast majority of the speakers multiple times, I’m good friends with many of them, and I’ve heard it all by now, right? But every year I go, and every year I’m grateful that I did. Because I ALWAYS come back with something new, something that I may even have known, but never acted upon. I put all my effort into finding THAT thing, or THOSE things that are going to make a difference to my business. Those ideas that are going to keep it fresh, keep ME fresh!

Another one of the ways I get more from the convention is to present on something that I’m passionate about. That means I’m probably talking about employee engagement or customer service – my two passions. Presenting helps me to get more from the convention because I immerse myself in the experience. I’ve been working on our ISSA presentation Customer Types and How to Make Them all Happy for a couple of months already. Just doing my research has shown me new things that I hadn’t thought of before, so we’re less than 2 months out and I’ve already gotten something from the convention!

This year Derek and I may have the presentation that makes it all click for you.

  • If you have customers who are ridiculously picky and want to pay less than their monthly coffee budget to have your service – we will show you how to not only get them to be pay more, but also how to complain less!
  • If you have customers who try to add on something extra every single time you clean for them – we’ll show you how to turn those people into cash cows FOR your company!
  • If you have customers who say everything is “fine” and then hit you with the line “I’ve been unhappy for a while now” – we’ll show you how to handle them while everything is “fine”, so you never hear the other line!
  • If you have customers who plan to take advantage of your company before you ever even work for them – we’ll show you how to spot them and turn the tables on them!
  • If you have customers who always think “the maid did it” – we’ll show you how to shine the spotlight where it truly belongs!
  • If you have customers who treat your technicians with anything but the respect they deserve – we’ll show you how to change their behavior so your Techs enjoy cleaning for them!
  • If you have customers who say one thing, but mean something else – we’ll show you how to figure out what they really mean!
  • If you have customers – we’ll show you how to make them happy – so YOU can be happy!

See what I did there? Ha!  See you soon!

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington.  She is also a former ARCSI board member, a partner in Cleaning Business Builders, and a charter member of Cleaning For A Reason.

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Author

  • Liz Headshot 05 2026

    With more than three decades of business experience, Liz brings unmatched expertise:

    Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993

    Real Estate: Built a portfolio of over 80 rental properties

    Industry Expertise: 30+ years in the cleaning industry and beyond

    Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders

    Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.

    Founder and CEO
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