Resist the lure of viral marketing for the sake of viral marketing.
In his article today, technology marketing specialist Mathew Ingram reminds us that the creation and use of viral content – whether text, photo, or the all-powerful video – is not the end game in successful marketing. Rather, viral content is just one tool to create awareness, or more specifically, page views on your website.
[EasyDNNnewsToken:Left Justify Embed 300 x 250]In his Guerrilla Marketing Tip series, cleaning industry marketing specialist Derek Christian has in the past focused on content marketing (writing blogs for other sites) as one guerrilla marketing technique. Your choice of marketing techniques to create awareness of your brand and generate traffic to your website is only the first step in turning a general consumer into a loyal and paying customer. Keep that in mind as you consider investing time and/or money into any marketing strategy.
Read Mathew’s full article on Gigaom.com.