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<p>Technology is where you'll find information that will equip you to make sound decisions on mobile deployment, as well as communications and IT related purchases.</p>

Cleaning Conventions Anchored by 700-Vendor Trade Show

Join more than 16,000 cleaning industry professionals, all determined to improve the industry as well as their individual businesses.“I love to see all the big things and the small things that come to market that make things easier or allow us to work faster,” says Ed Selkow, president of Janitorial Growth Solutions and an ISSA/INTERCLEAN [...]

By |2014-08-26T19:20:14-05:00August 26th, 2014|Carpet Cleaning, Cleaning Procedure, Cleaning Science, Cleaning Tips, Customer Service, Finance, Green Cleaning, Hotel/Housekeeping, Leadership, Measuring Success / KPIs, News, Office Cleaning, Operations, Residential / Home / Maid Cleaning, Safety and Health, Sales and Marketing, School Cleaning, Staff Management, Start Your Cleaning Business, Technology, Window Cleaning|
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Call or Click: Selling to the Emerging Generation (part 2)

If you are going to add Millennial customers to your business, you need to be in the palm of their hands.In the first part of this two-part series, I discussed how the emerging generation of cleaning customers is bringing a new set of expectations to the marketplace. In short, they are wired, demanding and impatient [...]

By |2014-08-21T16:56:31-05:00August 21st, 2014|Leadership, Sales and Marketing, Technology|
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Fall Events Give Glimpse into Sweeping Changes

ISSA, ARCSI, BSCAI, CETA, IEHA and IWCA gear up for conventions in Orlando.As summer draws to a close, cleaning business owners and managers are making plans to attend the year's biggest events this November in Orlando. From the impact of the Affordable Care Act to technological innovations, industry trade associations and thought leaders offer a [...]

By |2014-08-20T18:33:39-05:00August 20th, 2014|Carpet Cleaning, Hotel/Housekeeping, Leadership, News, Office Cleaning, Residential / Home / Maid Cleaning, School Cleaning, Start Your Cleaning Business, Technology, Window Cleaning|
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Connections between Company Culture and Disruptive Innovation

Your company culture may be exposing your company to disruption and making you vulnerable.It's what good market competition does - it disrupts your success by giving consumers alternatives they didn't know they wanted. In the words of business strategist Adolph Holston,  "Disruptive innovation is all the rage in today's business environment. Many are addressing how [...]

By |2014-08-11T16:52:37-05:00August 11th, 2014|Leadership, Operations, Staff Management, Start Your Cleaning Business, Technology|
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4 Ways to Make the Most of Group Deal Marketing

Use your marketing goals to pare down an online group deal to its target market, set the “right” expectations quickly, and generate new revenue.You’ve heard the spiel from online review sites, lead generators and group deals: cleaning companies like yours are one of our fastest growing and most searched services among consumers. But it can [...]

By |2014-07-28T13:14:18-05:00July 28th, 2014|Operations, Sales and Marketing, Technology|
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Cutting through the Noise: 3 Keys to Digital Marketing

The keys to eMarketing – or digital marketing – are knowing your target market, creating relevant and engaging content, and, above all, delivering a superior customer experience. It is becoming more challenging with each passing year to reach your business's target audience. Our clients and potential clients are bombarded with multiple messages across multiple channels [...]

By |2014-07-24T17:30:03-05:00July 24th, 2014|Sales and Marketing, Technology|
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eMarketing for Beginners

With so many options in eMarketing, it’s hard to know where to start. Check out these great tips for gearing up.What is it? Internet marketing geared toward attracting new business, retaining current business and developing brand identity. Any message that you’re trying to get out about your company by way of the internet is eMarketing. [...]

By |2014-07-22T21:33:08-05:00July 22nd, 2014|Sales and Marketing, Start Your Cleaning Business, Technology|
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Breaking News: Homejoy Raises Rates to $25 – $35/hr

Homejoy cites recruiting "the most dedicated, verified Cleaning Professionals in your area" and improvements in the customer experience as the primary reasons for the rate increase.In an email this week, Y Combinator start-up Homejoy notified customers that as of September 1, 2014, their hourly rates for service will increase: What are the new rates? $25 [...]

By |2014-07-18T15:04:30-05:00July 18th, 2014|Finance, News, Technology|
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Mobile Booking App Drives 50% of Revenue

Home services company raises another $1.5 Million in investment capital.For home services professionals using HouseCall, 50% of their income comes through consumers using and booking directly through their mobile app. HousCall has recently gained $1.5M for continuing development and expansion into new markets. Read more.

By |2014-07-14T13:43:24-05:00July 14th, 2014|Start Your Cleaning Business, Technology|
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