<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
Upselling to your current customers is easier, less expensive and more profitable than relying only on new customers to raise your revenue. Part 1 of 2. Pull out your annual marketing plan – if you have one. Take a look at the promotions you’ve slotted in for each month because, let’s face it, most [...]
One CBO's lesson on how NOT to handle bad online reviews.Steve Yun, owner of two online referral services, West Coast Maids and California Maids, has been charged with seven counts of identity theft after he double charged customers who left negative online reviews. In the overcharging, he illegally obtained personal information on four of the [...]
UK cleaning line Cillit Bang releases a Flashdance-style commercial. The Cillit Bang line of cleaning and disinfecting products, available in the UK, released its latest "Cleanertertainment" commercial featuring one of Madonna's lead dancers.
The design of a website is only as good as it is usable to its visitors.When it comes to website design and user experience (UX), there’s one important thing to keep in mind: The design of a website is only as good as it is usable to its visitors. User experience is all about creating [...]
Google partners with HomeAdvisor to provide searchers with "HomeAdvisor screened and approved" contractors.Within the space of one month, HomeAdvisor (formerly ServiceMagic) has taken some key steps to becoming a leading contender in the home services referral business. In Cincinnati and Dayton, OH, my market for My Maid Service, HomeAdvisor popped on my radar last month [...]
Part 4 in our series on local SEO for cleaning companiesWhen you think of site content, you probably think text for Web pages and blogs. But website content also encompasses videos, slideshows, audio presentations, infographics, articles, white papers and any other form of media. Site content serves two purposes: It provides visitors with an awesome [...]
Part 3 in our series on Local SEO for Cleaning CompaniesWhen it comes to local SEO, reviews and citations are absolutely vital. Read on to learn more about how these affect not only your search rankings, but also your cost to acquire a new customer. The Basics of Reviews and Citations Reviews are opinions about [...]
Cleaning business owners weigh in on how they make college dorm cleaning an annual revenue booster.As fall term comes to a close, college students across the US are past mid-terms and looking forward to the final stretch before a nice, long vacation break before spring term. And as soon as spring term gets started, that’s [...]
An ageing population, double income households and increase in disposable personal income are driving more and more people to use residential cleaning services.Sydney, NEW SOUTH WALES -- It is a few factors, like the ageing U.S. population, the majority of double income households as well as an increase in the average disposable personal income per [...]
