Place your message in places people always look - like steps in a public place.I usually like to focus on no or low-cost marketing ideas, but this one is just too fun not to include. Many Americans spend leisure dollars and lots of time at various sporting venues: hockey rinks, football stadiums, baseball parks, basketball [...]

Letting the prospect trigger your sales process can be just the custom and personal touch you need.The need to bridge the gap between the lower-tech older generations and the high-tech millennial generation can be tricky. Using triggered emails to drive your automated lead nuture and sales campaign can help both personalize the process and deliver [...]

SEO isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites.Despite Google's constantly-changing search algorithms and what they're focusing on each time it changes, some basics of Search Engine Optimization (SEO) remain constant. First, let's break down the term Search Engine Optimization: Search Engine - the [...]

MS Word offers powerful design options for the small business owner.Beyond just typing up a letter, MS Word has a lot more features that you may not see until you're looking for them. Let Word do the hard part on a large scale by using Templates and Themes - pre-set color schemes, font sets, and graphics [...]