Sales and Marketing Archives | Page 13 of 23

Social Media Content that Makes Customers Call
Social Media Content that Makes Customers Call

Social Media Content that Makes Customers Call

What customers want to know is how your new product can solve their problems – what’s in it for them. That’s it.It’s simple. Traditional advertising is (broadly) about companies shouting about their own merits. If you tell people enough times how wonderful you are, maybe eventually they will believe you. Social media is about building [...]

By CBT Editorial Staff|2014-07-03T20:36:48-05:00July 3rd, 2014|Sales and Marketing|

Room for Everyone: New Competition for Cleaning Services
Room for Everyone: New Competition for Cleaning Services

Room for Everyone: New Competition for Cleaning Services

The emergence of tech-enabled cleaning referral services and the rise of the millennial consumer have the potential to double the consumer market for house cleaning services. The debate continues on how emerging companies such as Homejoy and Handybook, each with over $40 million in investor capital on their balance sheets, are impacting the residential [...]

By Tom Stewart|2021-02-16T19:49:23-05:00June 30th, 2014|Leadership, Sales and Marketing, Technology|

If They Won’t Let You Be the Best, FIRE Them!
If They Won’t Let You Be the Best, FIRE Them!

If They Won’t Let You Be the Best, FIRE Them!

Client feedback is essential – required even – for a company committed to delivering excellent service, so fire the ones who won’t help you do that for them.Residential house cleaning is a service business. As such, the price for buy-in is good service, preferably excellent service. With good service being a subjective term, the price [...]

By Liz Trotter|2014-06-27T20:52:07-05:00June 27th, 2014|Measuring Success / KPIs, Operations, Sales and Marketing|

Success Stories: Stephanie Nesseth, Absolutely Clean
Success Stories: Stephanie Nesseth, Absolutely Clean

Success Stories: Stephanie Nesseth, Absolutely Clean

Concern for health and desire for time leads to winning growth formula for community-oriented cleaning company. CBT: Tell us about when and why you started Absolutely Clean. SN: I had dabbled in Nursing school, had been a stay-at-home-mom for 12 years and had taught pre-school. For a few years, I was the director of a facility [...]

By Stephanie Nesseth|2014-06-26T17:01:53-05:00June 26th, 2014|Leadership, Sales and Marketing, Staff Management, Start Your Cleaning Business|

Boosting Your Local Point of Differentiation: Champion a Charity through Every Part of Your Business
Boosting Your Local Point of Differentiation: Champion a Charity through Every Part of Your Business

Boosting Your Local Point of Differentiation: Champion a Charity through Every Part of Your Business

Show-and-tell isn’t just for Kindergarten. Put your community ties on display and into action.One of the most under-utilized marketing strategies by any company is highlighting its community service efforts. And with the continued growth of cleaning franchises and national cleaning referral services, a traditional small cleaning business can really maximize that “locally owned and operated” [...]

By CBT Editorial Staff|2014-06-25T17:00:34-05:00June 25th, 2014|Leadership, Sales and Marketing|

How to Use Technology to Stay Ahead of the Competition
How to Use Technology to Stay Ahead of the Competition

How to Use Technology to Stay Ahead of the Competition

Use great business software to free up more sales time and become the competitor to beat. As is the case in many industries, smaller companies across the Jan/San supply chain have to fight hard to compete with the larger, multi-national corporations. Whether it’s because of their increased marketing spend, larger staff-base who can afford to [...]

By CBT Editorial Staff|2014-06-24T17:59:55-05:00June 24th, 2014|Sales and Marketing, Technology|

Setting Customer Expectations
Setting Customer Expectations

Setting Customer Expectations

Proper education upfront may possibly cost you a few sales, but it will save you and your client tons of frustration in the long run. You have a new ongoing customer. You’re excited. You do two cleans, and the customer calls you up to cancel. You think you did a great job for her. What [...]

By Bruce Vance|2014-06-24T16:41:25-05:00June 24th, 2014|Sales and Marketing|

Classic Cleaning Scrub Lands #7 Spot in P&G's Top 10 New Sellers for 2013
Classic Cleaning Scrub Lands #7 Spot in P&G's Top 10 New Sellers for 2013

Classic Cleaning Scrub Lands #7 Spot in P&G's Top 10 New Sellers for 2013

Find out how this classic product achieved consistent market growth.A commitment to innovation through perseverance has led several classic cleaning products to achieve consistent market growth. Read more.

By CBT Editorial Staff|2014-06-24T13:13:15-05:00June 24th, 2014|News, Sales and Marketing|

KPI: Lead Conversion Calculator
KPI: Lead Conversion Calculator

KPI: Lead Conversion Calculator

How to take the leads we have generated and calculate the number of clients that we will obtainIn our last KPI tip we showed how to generate a spreadsheet that calculates lead performance from our various marketing activities. In this KPI video, we demonstrate how to take that spreadsheet and, based on the number of [...]

By Tom Stewart|2014-06-19T21:07:09-05:00June 19th, 2014|Measuring Success / KPIs, Sales and Marketing|

Call or Click: Selling to the Emerging Generation
Call or Click: Selling to the Emerging Generation

Call or Click: Selling to the Emerging Generation

Delving into the Mind of the Millennial, Part 1 of a 2-Part Series Kathy has been using Delightful Maids cleaning service for the past 20 years. She’s been pleased with their work. But even when she does have a problem, they’re just a phone call away. If they offered on-line scheduling and problem resolution, she [...]

By Robert Wendover|2014-06-11T15:55:46-05:00June 11th, 2014|Sales and Marketing, Technology|