Only 4% of Dissatisfied Customers Will Tell You They're Not Happy

It’s becoming very clear that any customer has an impactful voice they can raise at any time. Delivering bad customer service seems to become less and less of an option. Read the full article at Buffer.

If They Won’t Let You Be the Best, FIRE Them!

Client feedback is essential – required even – for a company committed to delivering excellent service, so fire the ones who won’t help you do that for them.Residential house cleaning is a service business.  As such, the price for buy-in is good service, preferably excellent service.  With good service being a subjective term, the price [...]

By |2014-06-27T20:52:07-05:00June 27th, 2014|Measuring Success / KPIs, Operations, Sales and Marketing|

KPI: Lead Conversion Calculator

How to take the leads we have generated and calculate the number of clients that we will obtainIn our last KPI tip we showed how to generate a spreadsheet that calculates lead performance from our various marketing activities. In this KPI video, we demonstrate how to take that spreadsheet and, based on the number of [...]

By |2014-06-19T21:07:09-05:00June 19th, 2014|Measuring Success / KPIs, Sales and Marketing|

KPI: Lead Generation Tracking

How to track your lead generation activities in order to plan for effective marketing.In this KPI video, I demonstrate how to track the effectiveness of your lead generating activities. With an Excel spreadsheet, I'll show you how to track the volume of activity, the number of leads generated, and how to calculate those results as [...]

By |2014-05-16T15:37:21-05:00May 16th, 2014|Measuring Success / KPIs, Sales and Marketing|

Choosing the Right Professional Vacuum

Professional models of vacuums offer the quality, power and longevity to save your company money and deliver amazing cleaning service. In creating and refining your cleaning services, arguably the most important decision you can make is about your vacuum cleaner. Why? Because in the majority of cleaning procedures, the “dry” work comes first for removal [...]

New Inspection Standard for Carpet Care

Ensure that your carpet cleaning and care procedures comply with best practices and meet established national standards.The Institute of Inspection, Cleaning and Restoration Certification (IICRC) has published a new Standard and Reference Guide for Professional Inspection of Textile Floorcoverings. To read the announcement from IICRC click here. Or to view an hour-long discussion of what the [...]

Don't Confuse KPIs with Goals

When measurements of the past become goals for the future, your business can't move forward.At CBT, we're really proud of our KPI series, created by publisher Tom Stewart. Tom's an engineer by training and certification, so numbers are in his blood. He knows at a glance if the measurements he's looking at are bad, good, [...]

By |2014-05-05T13:57:40-05:00May 5th, 2014|Measuring Success / KPIs|

KPI: Active Clients by Month

A quick tip on how to track another important key performance indicator using Microsoft ExcelAnother key performance indicator (KPI) you need to watch is "active clients by month." If your production management software doesn't give you this number easily, one way you can get it is by using your accounting software, most of which will [...]

By |2014-04-16T15:59:17-05:00April 16th, 2014|Finance, Measuring Success / KPIs|

3 Declining Metrics You WANT to Have

Sometimes, when things are looking down, it’s time to smile. The lower you can get these three metrics, the faster you can reach those higher goals.As a society, we are well conditioned to focus on “up is good; down is bad” as a general rule of judging measurement, especially when talking about business. You know [...]

By |2014-03-25T12:51:54-05:00March 25th, 2014|Finance, Measuring Success / KPIs, Operations, Technology|

KPI: Break Even Analysis

How many jobs do you need to do on a daily basis to break even? Tom Stewart demonstrates how to measure this metric.  It's a pretty simple addition exercise to add up your total fixed expenses and your total revenue. It's even still routine multiplication to figure up your variable expenses in several categories. But [...]

By |2014-02-24T14:01:08-05:00February 24th, 2014|Finance, Measuring Success / KPIs|
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