How I examined my staffing, bill rate and efficiency to find a realistic way to reduce costs and improve revenue (Part 1 of a 3-part series)Put two cleaning business owners in a room together, and there is a predictable set of questions that will be asked almost immediately. “How many employees do you have? Do [...]
Calculating your break even point helps you make good investments on ad dollars.In this Key Performance Indicator video I demonstrate how to calculate the number of months it takes to recover your acquisition cost for a new client. This video builds on two previous KPI tips, in which I showed how to calculate the [...]
Join more than 16,000 cleaning industry professionals, all determined to improve the industry as well as their individual businesses.“I love to see all the big things and the small things that come to market that make things easier or allow us to work faster,” says Ed Selkow, president of Janitorial Growth Solutions and an ISSA/INTERCLEAN [...]
Calculating the cost of gaining a reoccurring customerIn the August 2014 issue of Cleaning Business Today, I wrote a feature article called "AdWords Then and Now: The Five-Year Inflation of Cost-per-Click." In that piece, I showed how you can use the cost per click and translate it into the cost per reoccurring client. In this [...]
Use this quick and easy pulse check to keep all of your employees on track toward your growth goals.I have built my business around reoccurring customers; they are my bread and butter customers. For the ease of the math, assume your average bi-weekly (every other week) client is billed $100 a visit, they will spend [...]
Scheduling your social media checks and posts around high activity points can improve your lead generation rates.Knowing WHEN to post on each different social media and networking site is just as important as WHAT you post. Here's a quick guide based on research from SendSocialMedia that will help you schedule your live social activity time [...]
When it comes to Google AdWords, work smarter, not harder.I stumbled across the term “Google AdWords Inflation” a couple of weeks ago, and it got me thinking. I rarely appreciate stories that began “I remember when you could buy a candy bar for a nickel,” but in this case I need to make an exception. [...]
Are you keeping track of what works and what doesn't in recruiting new employees? This video shows you how.Recruit generation is a key performance indicator that can't be ignored if you want to effectively find new employees. In this video, I'll demonstrate how you can track the relative success of your various recruiting methods.
This report from Customer Management IQ helps companies define, design, deliver and calibrate their customer service and experience.Business recognizes the importance of customer experience. According to 75.9% of customer management executives and leaders who participated in this research initiative, their organizations have rated customer experience a 5 on a scale of 1-5 (with 5 being [...]
Most customers aren't going to tell you when they aren't happy with your service.The 2011 Customer Experience Impact Report from RightNow explores the relationship between consumers and brands; it reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.
