How to Market a Cleaning Business

Getting in front of the right kind of leads – or any new leads at all – is more and more difficult in the modern, digital and hyper-connected world.Marketing has made another huge shift as consumers are often using mobile devices as the first place they search for a service in their home. Gone are [...]

Gut Check: Navigating Changes in Your Business

Improving your business is not a once-and-done thing, but requires constant progress checks and re-adjustments.In Part 1 of our series, we analyzed the profitability challenge my business was facing at the start of 2014. In Part 2, we looked at the structural and cultural changes implemented to address the challenge and make our business financially [...]

Why Are Wages Rising Slowly?

Maybe because businesses are getting biggerSmall businesses - especially service businesses - in the US struggle to pay minimum wage, much less anything more, to the staff they need to enable growth. To serve more clients, you need more staff, right? Well, according to this Daily Stat from Harvard Business Review (12/3/2014), the bigger your [...]

By |2015-01-02T18:01:20-05:00January 2nd, 2015|Measuring Success / KPIs, Operations|

Merry Maids Recognizes Outstanding Franchise Owners

Debby, Larry and Garret Weigel Receive Highest Honor: Founder's AwardMemphis, Tenn.  – Merry Maids, the nation’s leading home cleaning company and part of the ServiceMaster (NYSE: SERV) family of brands, announced the recognition of several outstanding franchise owners at its annual seminar held in Orlando, Fla. The highest honor of the year, the Founder’s Award, was given to [...]

By |2014-12-19T17:07:38-05:00December 19th, 2014|Leadership, Measuring Success / KPIs, News, Press Release|

3 Great Reasons NOT to be Perfectly Staffed

If you breathe a sigh of relief when you’ve hired just enough techs to cover all of your clients, you’re not doing in right.In any business, owners face a huge challenge in matching supply to demand. Luckily as a service business, we do not have to invest a lot of capital in physical inventory; but [...]

By |2014-12-15T23:10:02-05:00December 15th, 2014|Measuring Success / KPIs, Operations, Staff Management|

How Big Can My Business Be? The Flatline Effect

Growing your client base to keep your flatline effect in check. Clients come and clients go. It’s just part of the game in running a residential cleaning company. While it’s not too difficult to know how many clients you have today, or if you are gaining more clients than you are losing, estimating how many [...]

By |2014-11-24T22:24:25-05:00November 24th, 2014|Measuring Success / KPIs|

Navigating Changes in Your Business, Part 2 of 3

Actually changing policies and procedures and navigating the BIG CHANGE is like your first trip through a haunted house attraction: the first few scares make you want to quit but after that you settle in for the ride.In part 1 of our three-part series, we explored the profit margin issue my 25-employee company was experiencing [...]

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