Most people know that acids can cause injury, but alkalis are sneaky-dangerousThe Other Side of the Scale In a previous article I discussed acids, which have a pH below 7 on the pH scale. Less well known among cleaning agents are bases (also called alkalis) which are chemicals with a pH higher than 7 when [...]
What cash-strapped start-ups do rightBECAUSE OF MY INVOLVEMENT with a number of cleaning industry associations, I meet many business owners including those just starting out. I’ve noticed an interesting trend. The most successful entrepreneurs are often those who started with the least amount of funding. Those with plenty of capital often spend their time and [...]
Participate in cleaning industry associations nationally and locally to enhance your presence.Nearly every major profession in the US has at least one national association. Many are surprised to learn that the cleaning industry has several because the profession is so large and pervasive in every area of our lives. Affiliating with one or more national [...]
Business card coupons placed all around town increase your outreach without a lot of time or money investedInexpensive business card holders become instant coupon dispensers when you turn a business card into a "FREE CLEANING" coupon - or your best local incentive! From folded cardstock templates that hang on a pushpin on a cork board [...]
Clean up your business pages on the webIt's a GREAT time to grab control of your complimentary Google Places page for your business (each location if you have more than one office) and to update the information, description, photos, and videos. Why? Because Google just gave places an upgrade - to what looks like their [...]
